The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Jan 27, 2016

Dr. Matthew and Bruce discuss how you can achieve purposeful urgency without feeling stressed. Ideally, purposeful urgency is combined with optimism and confidence to help you achieve your actions productively. However, it is also a fine line to balance. Dr. Matthew admits that it can be hard to be in a state of flow and also have a sense of purposeful urgency, because too much urgency will make you feel overwhelmed and counterproductive.


Key Takeaways:

[1:40] Where are you going so quickly? Are your actions tied to your bigger purpose?

[3:35] Urgency needs to be accompanied by optimism and confidence, not stress and anxiety.

[6:00] Purposeful urgency has to have a higher calling attached to it.

[9:50] What's the difference between artificial urgency vs. natural urgency?

[12:55] It's hard to have a state of flow with a sense of urgency.

[14:45] What do you want so much that achieving it is imperative?

[15:05] Time is passing, which is why you have to pick up the pace.

[19:55] Write a top ten list of outcomes/achievements that are significant to you.

[22:20] Work on your vision and goals right now.

[24:25] How can you achieve personal accountability and get more things done?

[27:00] Too much urgency can also sabotage you.

[29:00] Try meditation.

[30:35] Check out podcast episode 5: Action Ends Dissatisfaction.

[32:00] Challenge of the week? Take the entrepreneurship super test. 


Mentioned in This Episode:


Jan 20, 2016

Pamela Jett is a communication skills expert with a strong focus in leadership and employee engagement. She is also a professional speaker and the author of two books, Got EQ? and Communicate to Keep 'Em. Pamela talks to Dr. Matthew on how to become a better leader and communicate using specific words that will increase employee engagement.


Key Takeaways:

[1:55] Dr. Matthew introduces Pamela.

[3:20] What was Pamela's “prison” experience like?

[5:25] How do the words we choose make all the difference?

[6:55] Number one reason people quit is because they don't like their boss.

[7:25] Pamela shares an example between good and bad ways to talk to others.

[11:25] What does Pamela do when she gets push back from others on the specific words they're using?

[13:00] Leaders need to be aware of their impact with the words they're using.

[15:30] People remember when you don't say please and thank you, more often than when you do.

[16:40] Wonder why turnover is high? It's probably you.

[20:10] How can leaders leverage their communication choices to increase engagement?

[22:25] Pamela shares tips on how to improve your communication.

[24:40] Over 60% of Americans have no idea what their impact is on their company.

[26:25] Employees don't feel connected or that their work makes a difference.

[28:20] In the absence of good information, people make things up.

[31:25] Leading a team that works well is not a 'soft' skill. It is a critical leadership skill.

[33:20] How can we enhance our emotional intelligence?

[38:15] Check out Pamela's books: Communicate to Keep 'Em and Got EQ?

[38:55] Sign up to Pamela's Brain Wrinkle newsletter.

[40:15] Challenge of the week? Pay attention to your choice of words and tone of voice.


Mentioned in This Episode:

Communicate to Keep 'Em by Pamela Jett

Got EQ? by Pamela Jett

Jan 13, 2016

Are you interested in reducing the stress in your life? Dr. Matthew and Bruce discuss the various ways you can improve your emotional and physical health by making small changes in your daily routine. This episode is a continuation of episode 41 and 43 on the state of flow. By reducing stress and the feeling of being overwhelmed, you increase your state of flow and maximize your productivity.


Key Takeaways:

[3:55] Go to the show notes page for this episode to see the States of Experience diagram.

[4:00] This show is a continuation from EP 41 and EP 43.

[6:10] Physical exercise helps with negative stress.

[7:35] What is the best exercise you can do?

[9:30] No energy in your life? You might just need some active movement.

[11:50] There are simple ways to improve your nutrition. Bruce juices every day.

[13:05] Being overweight causes stress.

[13:55] Feeling stressed isn't just an emotional state, it's physical too.

[14:40] Getting some sun does wonders for your mind and body.

[18:25] Get quality sleep.

[19:40] You can train yourself to take 10 minute naps. 

[25:10] Work on handling adversity better by reading Adversity Quotient by Paul Stoltz.

[26:25] You can choose your own mental state.

[29:15] Try living in the present as much as possible.

[32:55] Focus on helping others. 

[35:10] Challenge of the week? Apply one or two of these activities to help reduce the stress.


Mentioned in This Episode:

P.A.C.E. by Al Sears

Adversity Quotient by Paul Stoltz


Jan 6, 2016

Amy K. Hutchens is a former executive for a billion dollar global company and author of the new book The Secrets Leaders Keep. More than forty thousand executives in nine countries have benefited from her keen insight and intuitive understanding of the issues leaders face. She talks to Dr. Matthew Norton on what makes a leader successful and how to change your limiting beliefs into positive, productive thoughts and actions. 


Key Takeaways:

[1:15] Brilliant leaders question what they know.

[5:15] If it was easy, everyone would be successful.

[7:20] The people Amy K. likes to follow are those who admit they're learning along the way too.

[7:50] Leaders learn on the job.

[10:40] Where are you running to?

[15:05] Ask yourself: 'What am I missing?'

[15:30] Common problems leaders face? Imposter syndrome.

[18:20] How can you overcome imposter syndrome?

[21:10] Amy K. believes comparing yourself to others is self-abuse.

[24:00] How can people change their thinking in a positive way?

[27:35] Work on changing one painful thought at a time.

[33:35] Check out Amy's new book, The Secrets Leaders Keep.

[34:05] Amy talks about her Ignite Brilliance club. 

[35:40] Challenge of the week? Change your thinking in one aspect/area of your life.


Mentioned in This Episode:

The Secrets Leaders Keep by Amy K. Hutchens


Dec 30, 2015

Dr. Matthew and Bruce continue their discussion on flow. You can check out podcast episode 41 to listen to the first part of their discussion on why flow is used to achieve the highest level of satisfaction in your life. On today's episode, our co-hosts further explain each section or quadrant of the States of Experience diagram. They also discuss how you can change your perspective on the negative things that might be happening in your life.


Key Takeaways:

[2:25] Remember to check out the Mindfluence Universe diagram.

[4:35] Changing your perspective is a super power.

[5:05] In EP 041, Dr. Matthew and Bruce talked about the importance of 'flow'.

[6:05] Flow occurs mostly when you're working.

[7:30] Go to the show notes page for this episode to see the States of Experience diagram.

[8:10] Make sure to listen to EP 41 before listening to this one.

[8:40] Dr. Matthew explains each section in the States of Experience diagram.

[13:35] Use your pain and anxiety as a springboard.

[15:10] People can quickly pick up on negative energy.

[17:50] You can change your energy and state of mind through meditation.

[20:40] Every human being is influencing somebody.

[20:55] How do we know if the stress we're experiencing is positive or negative?

[25:30] It's not the load that brings you down, it's how you carry it.

[27:15] Bruce explains how to change your perspective on what's happening to you.

[31:45] Passive stress leads to anxiety and depression, which also leads to a decline in your psychical health.

[34:35] Challenge of the week? Pay attention to your state of mind at different times of the day.


Mentioned in This Episode:


Dec 23, 2015

Adrian C. Ott was called “one of Silicon Valley’s most respected strategists” (if not the most respected) by Consulting Magazine. As CEO and Founder of Exponential Edge® Inc. consulting, she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today’s fast-changing markets. Adrian sits down with Dr. Matthew to talk about her latest book, Exponential Influence.


Key Takeaways:

[1:15] Think about how to build a customer engagement system.

[1:55] Dr. Matthew introduces Adrian.
[3:30] What are digital habits?

[6:30] What are traditional habits?

[8:30] How are businesses engaging their customers digitally?

[11:30] What kind of challenges do small business owners face when trying to engage their customers?

[16:00] Adrian breaks down what the five Ps mean.

[25:40] Don't compete on price. Being the cheapest is a slippery slope.

[33:25] Customer loyalty on steroids? What does Adrian mean by that?

[37:35] Adrian explains the four types of customers in her timeographics chart.

[41:50] Challenge of the week? Brainstorm one or two ideas for prospects to find you and become an engaged customer.


Mentioned in This Episode:

Exponential Influence by Adrian Ott

The 24-Hour Customer by Adrian Ott


Dec 16, 2015

Dr. Matthew and Bruce discuss the importance of having flow in your life. Flow means achieving the highest level of satisfaction in your life without feeling stressed, overwhelmed, or in doubt. Both our co-hosts point out that you do not want to aim for just achieving happiness, but instead aim to reach a highly engaged flow state of mind to generate constant happiness.


Key Takeaways:

[1:55] The key to life is accepting challenges.

[3:25] Where's your path of least resistance?

[4:35] 'Flow' means doing things that give you the most satisfaction without stress and doubt.

[7:30] Having a business model gives you the opportunity to change thousands of lives.

[8:45] Are we always seeking happiness?

[12:50] Bruce talks about his personal examples of flow.

[17:10] Flow can be experienced most commonly in work or in active endeavors.

[21:20] Please check the website for the states of experience diagram.

[26:50] When you're facing your highest challenges, you're in a good mental space.

[30:00] Being in a highly engaged flow state of mind is what creates happiness.

[34:50] If you are struggling with writer’s block or fear of speaking: Think positive!

[35:10] Get a good night's sleep.

[40:00] Challenge of the week? What's currently overwhelming you?

[40:50] Get in touch with the team to get a complimentary 30 min breakthrough session.


Mentioned in This Episode:

Dec 9, 2015

Brenda Abdilla talks on how you can get yourself organized and regain some control on where you spend your time. On the show, Brenda goes through her personal diagram; which can be seen at, to explain how you can better optimize your life in both your physical and electronic environments.


Key Takeaways:

[2:00] Dr. Matthew introduces Brenda.

[5:20] There is so much ‘time panic’ among busy professionals.

[7:15] Feeling bad isn't productive behavior.

[8:25] Time blocking is only a good idea if you use it. If it doesn't work for you, don't use it.

[8:45] Brenda explains her diagram. Visit to see it.

[12:00] How can we implement Brenda's diagram in real life?

[14:30] Brenda talks about how you can organize your electronic data.

[22:25] How can you keep your promises?

[26:30] Brenda touches on email response times.

[30:40] What are your values around engaging with your devices?

[33:20] Brenda explains the bottom two of her diagram.

[36:50] Your brain wants to focus on the task you're doing.

[38:55] Get in touch with Brenda at 

[40:50] Challenge of the week? Download Brenda's diagram and complete a survey on which area of your life you’re disorganized the most. 


Mentioned in This Episode:

The 7 Habits of Highly Effective People Book by Stephen Covey


Dec 2, 2015

Does it seem like you can't find the time? Do you wish you had more time, so that you could get everything 'done'? Dr. Matthew Norton and Bruce Hurley talk on how to finally get time on your side in order to become more productive.


Key Takeaways:

[3:20] If we just had more time, we could just get everything done, right?

[4:45] Who are the happiest people in our culture?

[6:10] The feeling of being rushed is unproductive.

[6:45] Overwhelmed is just code for under prepared.

[9:55] What's really important and what isn't?

[10:40] It's never too late, but it's later than you think.

[13:30] When under pressure, you're 40% less likely to come up with a new idea or solve a complex problem.

[14:50] Successful people don't manage their time; they manage their thoughts/actions/priorities.

[20:00] Get clear on what the important things are.

[23:35] The morning is the best time to achieve things.

[25:00] Distractions make us more stupid.

[28:00] Are you having brain fog? Get some sun and exercise.

[32:50] Once the day ends, you will still find that you haven't gotten everything done.

[35:40] Challenge of the week? Take action on 2-3 things you can change.


Mentioned In This Episode:


Nov 25, 2015

Mary LoVerde is a work-life balance expert and change catalyst. She brings a refreshing perspective on the challenges of long hours, family commitments, crazy travel, and the desire to have a life that includes sleep. She has published four books in three languages and has appeared four times on Oprah. She sits down with Dr. Matthew to talk about how busy professionals can achieve an effective work-life balance.


Key Takeaways:

[1:50] Dr. Matthew introduces Mary.

[4:00] How do people really achieve work-life balance?

[6:40] What's the disconnection that's causing you pain?

[7:45] When you connect with others, everything else becomes easier.

[8:40] When we lose track of our center, we lose track of our motivation.

[9:35] What makes a successful marriage? Connection

[11:50] We love looking at our phone because it connects us to others.

[15:10] Why did Mary sell her dream home to travel the world?

[18:10] The actual truth is that winners quit.

[21:45] Knowing when to quit is the hallmark of an authentic life.

[27:15] What do you really fear?

[30:55] Give yourself credit for the good that you do.

[33:40] Examine the things you might need to quit.

[35:20] Challenge of the week? Find where you're out of balance. 


Mentioned in This Episode:


Nov 18, 2015

Why should you educate other people? As Dr. Matthew Norton and Bruce Hurley point out, it's hardwired in our DNA to learn and becoming a teacher not only builds trust among your customers, but loyalty as well. An informed customer is also a loyal one. Dr. Matthew and Bruce touch on both the positive and negative aspects of teaching when trying to make a difference in someone's life.


Key Takeaways:

[2:25] In its literal Latin meaning, educate means to lead people away from ignorance.

[5:25] It's hardwired in our DNA to learn.

[6:10] An educated consumer is always going to be your most loyal fan.

[11:50] Not everybody will be open to new teachings. Don't get discouraged.

[16:00] What if someone rejects what I have to say?

[20:05] How does Dr. Matthew educate others?

[21:15] You need to be passionate about your message.

[25:00] Always have something educational to hand people.

[30:45] Bruce explains the 'always have something to invite people to' strategy.

[32:50] Challenge of the week? Create a new educational presentation.


Mentioned In This Episode:


Nov 11, 2015

Sarah Granger is a digital media innovator and the author of The Digital Mystique. Sarah has spent more than 25 years launching, building and growing IT, Internet and social ventures. She sits down with Dr. Matthew to talk on the subject of developing a consistent digital brand and building a strong connection with your audience.


Key Takeaways:

[2:00] Dr. Matthew introduces Sarah.

[3:40] What's driving Sarah's passion?

[5:30] How can we create our digital brand?

[8:20] You have to come up with unique ways to use your own voice to get through to others.

[10:00] Get clear of your overall brand before building the online part of it.

[13:40] What two social media platforms should you really focus on?
[17:30] Do you *have* to be on Twitter?

[18:40] What does it mean to have an online platform?

[22:10] Don't have the time to create a digital presence? Mistake.

[28:40] How can we manage our social media time more efficiently?

[32:40] Community is the essence of the digital world.

[35:10] Dr. Matthew shares the challenge of the week.


Mentioned In This Episode:

The Digital Mystique by Sarah Granger


Nov 4, 2015

Within four seconds of meeting someone new, they can automatically vote yes or no to whether you are a winner or a loser. What is the science behind a good impression? Dr. Matthew Norton and Bruce Hurley talk on how you can make a first impression really stick and have your new acquittance vote yes instead of no.


Key Takeaways:

[2:30] The first impression is incredibly important.

[3:55] Smiling makes a good first impression in person as well as on the phone.

[9:30] Why would we vote no to a person?

[11:10] Make eye contact.

[16:10] How can you be socially optimistic?

[19:20] What's a good handshake?

[23:15] A little bit of small talk can go a long way.

[26:30] Speak positively about yourself.

[32:30] Don't be late.

[33:40] Dr. Matthew does a quick recap.

[36:00] Challenge of the week? Try to practice these three things: Smile, happy voice, and confidence.

[38:35] Dr. Matthew and Bruce will send you a behavioral test.


Mentioned In This Episode:


Oct 28, 2015

Terry “Starbucker” St. Marie is a business consultant, strategist, coach, and angel investor. He was recently named one of the top 100 Leadership and Management Experts by Inc. Magazine. Terry talks to Dr. Matthew today on the subject of leadership and how to be an effective leader beyond the command and control model. Terry believes listening to your team's concerns and following through on your promises is key to converting an 'I' mentality to a 'we' mentality and it helps build trust in your team.


Key Takeaways:

[2:00] Dr. Matthew introduces Terry “Starbucker” St. Marie.

[3:55] Command and control is not the best way to lead.

[9:20] Listen to your team and their whys.

[12:55] If you build a culture of accountability, your team will do good work.

[13:25] It took 2 years for Terry to build his team's trust.

[16:15] Why do people trust others?

[20:20] Terry talks on the importance of having core values within the team.

[25:20] How can you build a culture of accountability?

[28:45] Your team wants to be lead and given a purpose.

[31:30] Set non-financed-based goals for your team.

[34:00] People want to be a part of a meaningful cause.

[36:00] Go to Terry's website for his free ebook and to find out more about The 8 Principles of More Human Leadership.

[37:40] Challenge of the week? Ask yourself: How do you show up as a leader?


Mentioned In This Episode:


Oct 21, 2015

Dr. Matthew Norton and Bruce Hurley talk on the importance of practicing self-compassion. As people, we tend to extend more forgiveness and compassion onto others than we do for ourselves. Our co-hosts talk on why practicing self-compassion and positive self-talk can help reduce anxiety and stress levels significantly and to overcome the critical voice that beats us down during our failures.


Key Takeaways:

[2:40] Why is self-compassion important?

[6:00] You can't be compassionate to others and then not to yourself.

[6:50] Use the first date rule when you start to feel impatient with your partner.

[8:20] Leaders have needs as well.

[10:55] The critical voice in your own head is often the least understanding.

[13:00] What are the downsides of having a critical voice?

[16:00] When you have to be perfect in order to feel good about yourself, then there's something wrong. 

[17:25] Forgive yourself when things go wrong.

[20:00] Self-compassion reduces anxiety. It's okay to have weak points.

[24:40] Self-compassion increases your self-worth.

[28:00] Positive self-talk is important, even Navy SEALs use it.

[30:10] Challenge of the week? Practice self-compassion.


Mentioned In This Episode:


Oct 14, 2015

Megan Dalla-Camina is the best selling author of Getting Real About Having It All. Megan talks to Dr. Matthew on building realistic exceptions in your career and how you can find a true balance between accomplishing your goals and not being burnt out by them. Dr. Matthew and Megan do a overview on Megan's book  and discuss why it's so important to prioritize your desires and professional dreams.  


Key Takeaways:

[1:20] Dr. Matthew introduces Megan.

[3:55] What was the inspiration behind Megan's book title, 'Getting Real About Having It All'?

[6:20] What vision do you have for your life?

[8:45] You don't have time to waste. Be clear on what you want.

[9:35] How can you bring out your personal best?

[11:55] What does your ideal day look like?

[13:45] What are your non-negotiables/boundaries?

[17:50] What's your happiness worth? Where are your joys in your days?

[18:45] How do you create a career that you love?

[21:10] What are your three big priorities right now? Focus on those and say no to everything else.

[24:25] Why are relationships important?

[26:35] Only 20% of people are flourishing on a health perspective. The rest are just 'functioning'.

[27:30] You have to focus on your well-being, because your health is everything.

[31:00] Start where you are and pick one small thing to improve on.

[32:30] Megan talks about her new tool kit program.

[34:40] Challenge of the week? Clarify what's important to you both professionally and personally.


Mentioned In This Episode:

Getting Real About Having It All by Megan Dalla-Camina


Oct 7, 2015

This podcast is part two of a discussion Dr. Matthew Norton and Bruce Hurley started on episode 29th. Please refer back to that episode before listening to this one. Episode 29 talks on the importance of understanding what deeply motivates other people and today's subject continues that train of thought but with an emphasis on discovering the six core motivators in people and in yourself.


Key Takeaways:

[3:00] What drives and inspires you is foundational.

[3:30] Bruce does a recap from episode 29. This is the second part of that episode.

[5:30] What are your core motivators?

[7:10] Your core motivators can sometimes be hard to find.

[11:40] Understanding what motivates other people helps you become a more compassionate person.

[16:25] Bruce talks about the six core motivators.

[22:00] Other people experience the world differently as you. There's no right or wrong view.

[25:20] Matthew talks about the high social altruistic person.

[29:50] What is the individualistic motivator archetype?

[33:40] Recognizing these six core motivators will help you understand who is fulfilled in the workplace.

[35:30] Where people spend time and their money shows you want they value and what motivates them.

[37:45] Challenge of the week? Take the TTI Motivators Assessment exam.


Mentioned In This Episode:


Sep 30, 2015

Michael Port is a bestselling author and has been called an “uncommonly honest author” by the Boston Globe. Michael's latest book, Steal the Show, helps entrepreneurs and business professionals become a confident and avid speaker in the spotlight. How can you inspire and persuade others while on the stage? Michael talks on how you can shine in the spotlight, the importance of rehearsing your content, and why you should take risks and ignore the approval of others.


Key Takeaways:

[1:45] What were some key takeaways for Bruce from today's interview?

[5:25] Dr. Matthew introduces Michael Port.

[6:35] Why should we be performers?

[12:00] When we're comfortable with ourselves, we can silence the critic and carry on with our mission.

[14:30] Great performances are developed from the inside out. 

[17:30] How can speaking reach more clients?

[21:00] Create content, rehearse content, deliver content.

[22:25] Level with the audience and let them know you understand their world view.

[24:40] Address the consequences for not adopting a new world view.

[28:10] Average speakers are usually the people who believe they're natural conversationalists.

[30:00] How do you make a good presentation?

[35:20] Develop a clear objective in your business.

[36:20] Take risks and raise the stakes. Choose early and often.

[40:00] Visit to get a copy of Michael's new book and to get extra bonuses.

[42:40] Challenge of the week? Focus on the results rather than the approval.


Mentioned In This Episode:

Book Yourself Solid by Michael Port

Steal the Show by Michael Port.


Sep 23, 2015

Dr Matthew Norton and Bruce Hurley talk on the importance of understanding deeply what motivates and drives people. When you take the time to understand the motives of why people do what they do, you'll be able to create win-win business and personal relationships in your life. Business owners who often pay attention to what motivates their team end up accomplishing more and hitting milestones.


Key Takeaways:

[3:20] Please check out the Mindfluence diagram at

[7:25] What do people do what they do?

[11:10] What motivators or values are driving your life, actions, and decisions?

[16:15] What motivates people?

[18:20] Take the time to understand what motivates individual people. It's different for everybody.

[21:25] Ask the question, “What is important to this person?”

[22:55] The next podcast will talk about Dr. Matthew's and Bruce's motivators.

[24:30] Challenge of the week? Take an assement test by sending an email to


Mentioned In This Episode:

Sep 16, 2015

Dr. Kathryn Cramer joins Dr Matthew Norton and Bruce Hurley for this week's episode to talk on the subject of effective leadership. Dr. Kathryn talks on the difference between Asset-Based Thinking (ABT) versus Deficit-Based Thinking (DBT) and shares valuable examples as to why ABT can help improve your leadership skills. Dr. Kathryn is the author of several books including Change The Way You See Yourself, When Faster Harder Smarter is Not Enough, and her latest book, Lead Positive.


Key Takeaways:

[1:40] What did Bruce think of the interview?

[5:20] Focus on the opportunity, rather than the problem.

[6:45] An effective leader means you have the ability to inspire your followers to take action.

[9:20] What is the difference between Asset-Based Thinking (ABT) versus Deficit-Based Thinking (DBT)?

[11:45] Why is ABT a mindset management process?

[14:25] Dr. Kathryn  shares an example of ABT.

[21:40] What makes an effective leader?

[28:10] ABT is a realistic form of optimism.

[30:30] You have to focus on what you see, because it will dictate what you say and what you do.

[31:10] You want to focus on what's not working, but do not do it in a fear-driven mindset.

[32:10] Dr. Kathryn explains the three components that are present in what you say.

[38:10] Please check out Kathryn's books and sign up for her blog.

[40:55] Challenge of the week? Avoid the 80/20 trap.


Mentioned In This Episode:

Lead Positive by Dr. Kathryn Cramer

Change the Way You See Yourself by Dr. Kathryn Cramer

Change the Way You See Everything Through Asset-Based Thinking by Dr. Kathryn Cramer



Sep 9, 2015

Risk is an Italian word for 'run into danger'. At first glance, this might be considered bad, but we've seen in our society that many entrepreneurs embrace risk or use risk to find stability. Do we really need risk in our lives? The answer is yes, but be smart about it. By taking calculated or educated risks, we can use it to enrich our lives and find our true life's purpose. In this episode, Dr. Matthew and Bruce explore the benefits and downsides to risk.


Key Takeaways:

[2:55] Risk or Rischio is an Italian word for 'run into danger'.

[3:40] Successful people embrace risk.

[5:55] Do we really have to take risks in business?

[9:00] If you want to pursue your passion, that's typically going to require risk.

[10:55] Dr. Matthew shares his story on change and taking on risk.

[16:00] You don't automatically get a greater reward by taking more risk.

[21:20] What's really the downside of risk?

[23:30] You should never risk your integrity and freedom. Don't compromise your own ethnics. 

[24:40] Dr. Matthew shares another personal story on risk.

[30:55] Is it worth it to take risk in order to work towards your dreams?

[32:30] What's your risk orientation?

[34:10] Go to and take the test to find out your risk orientation score.


Mentioned In This Episode:



Sep 2, 2015

Denise Brosseau is a thought leadership strategist, speaker, business advisor, executive coach and author. Denise's book, Ready to Be a Thought Leader? Teaches others how they can build ripples and momentum in their career. Denise explains what a 'WIF is and why it's important towards helping you become a thought leader in your industry. Are you ready to be a thought leader? Then this podcast is for you.


Key Takeaways:

[1:50] What did Bruce learn from today's interview?

[6:45] Matthew welcomes Denise.

[7:05] What does it mean to be a thought leader?

[9:40] What's holding people back from being a thought leader?

[11:40] What is a 'WIF'?

[15:40] How can you build ripples?

[19:00] See other people as allies, not competitors.

[19:55] Build resilience around the 'no'.

[23:20] Don't sit and wait. Find others who agree or slightly agree with you.

[25:45] How can people overcome the negative voices?

[28:05] Put yourself on shout! Make yourself discoverable.

[29:55] What happens if you don't like certain things that help you 'get out there'?

[33:15] How can you build the momentum to achieve your dreams?

[36:25] Document your best practices.

[38:20] Challenge of the week? Spend a little time envisioning your WIF. 


Mentioned In This Episode:

Ready to Be a Thought Leader? By Denise Brosseau



Aug 26, 2015

Are you crazy enough to change the world? This is the question both Dr. Matthew and Bruce ask the audience. Our co-hosts go into a deep dive on the importance of contribution and what it means for your business and the community around you. Your business model should be designed around some form of contribution as it is the one thing that inspires people to be great. The guys are both firm believers that anybody can be a contributor. Do not let fear hold you back from showing your expert authority, because everybody can give back. 


Key Takeaways:

[0:40] Are you crazy enough to change the world?

[1:40] You can enrich the world and still make a living.

[2:00] Why is contribution so foundational when starting a business?

[4:50] The highest form of contribution is through your own business.

[6:15] Please go to to see the Mindfluence YOUniverse diagram.

[8:20] Your business model should be designed around what kind of contribution you want to make.

[9:30] What is the invisible contribution manifesto?

[12:10] Don't be afraid to embrace your expert authority role.

[14:35] Think about how you can convey what you know to other people.

[15:30] Contribution inspires people.

[19:00] We can lose sight of connecting our service to the needs of others.

[22:40] You have to get out there and share your message with people.

[24:30] You are the solution to the unmet needs of your community.

[26:10] Who am -I- to be doing something like this?

[27:40] What's the worst thing that could happen?

[29:20] Challenge of the week? Take a look at the 4-part video course on how to turn your passion into profit over at

[31:00] You are happiest while you're making the great contribution. John F Kennedy.


Mentioned In This Episode:



Aug 19, 2015

David Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, Advance planning is out agile is IN! David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers.


Key Takeaways:

[0:58] People don't want to be sold, but they do want information to things they care about.

[3:10] Matthew introduces David.

[4:45] What does David mean by real-time communications and how does that apply to business owners?

[7:00] David talks about what Mitch Jackson is doing right with his blog.

[10:35] Dr. Natasha Burgert used the power of real-time communications to bring awareness to the thigh gap craze.

[14:20] The vast majority of people blog about what's important to them and they're not listening to  what's trending.

[15:40] What's the difference between the buying cycle versus the sales cycle?

[21:00] Companies that sell well are educating their audience and are not directly selling them.

[21:25] How did The Grateful Dead build a strong fan base? 

[25:10] How can health care professionals connect with their clients better?

[30:25] Not a lot of people are using real-time communications to make a customer's experience better.

[31:20] The biggest barrier to real-time communication marketing is fear.

[33:40] David has a free e-book available on his website.

[34:10] Matthew and Bruce have a new 4-part video course on how to turn your passion into profit.


Mentioned In This Episode:

The New Rules of Sales and Service by David Meerman Scott.

Marketing Lessons from The Greateful Dead by David Meerman Scott.

Aug 12, 2015
Habits often occur without our conscious permission, and they can be strong to the exclusion of common sense. They can also be powerful drivers of desirable behavior. This episode of the Mindfluence Revolution examines the role habits play in our daily lives, businesses, and view of the world around us. Habits can ignored, changed, or replaced but they can also be channeled for greater success and fulfilment. This episode will challenge you to examine your habits and select good habits with intention. Join us in The Mindfluence Revolution: Business Breakthroughs for Lasting Success. This is the podcast for individuals who are ready to take their business and personal life to the next level of success and fulfillment. Before jumping into today’s episode grab a copy of the Mindfluence YOUniverse. Today’s episode unpacks the power of Habit and how it relates to the leader, business owner, and entrepreneur. In this episode, Dr. Matthew Norton and Bruce Hurley discuss: The power of habits as a resource Shifting from unconscious habit to conscious daily routines The role of choice in habits How the mind seeks out opportunities to switch on autopilot How habits contribute to a meaningful life Positive vs Negative pathways of habit …and more! Don’t forget to stick around for the Mindfluence Revolution Success Challenge of the Week. Did you enjoy the show? Let us know in the comments section below and share with others who might enjoy as well!
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