The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Dec 14, 2016

Business leaders might feel as though they have to project this ‘superhuman’ persona in order to be considered effective leaders, but Dr. Norton and Bruce discuss why you shouldn’t, on this week’s episode. Although it might seem frightening at first, a vulnerable leader is often a good leader, and is seen as much more trustworthy to their team.


Key Takeaways:

[3:15] Vulnerability is the only bridge to true human connection.

[4:30] Bruce believes the lack of vulnerability in business relationships made them less functional.

[7:25] Bruce kept up the image of always being ‘strong’ and ‘in control,’ for a long time.

[8:25] People, whether consciously or unconsciously, pick up on the fact that you’re not being genuine with them.

[10:05] Bruce was able to enjoy the process a lot more, by being vulnerable.

[13:00] Trust in yourself is really required, for you to truly be vulnerable.

[14:35] Vulnerability needs to be distinguished from arrogance or cockiness.

[17:10] If you do not have a team that trusts you just yet, or if it’s a new team, then you have to keep on being you, and vulnerable, in order to eventually gain that trust.

[17:55] It’s hard to inspire people when you act like a machine.

[19:45] So, what does being a vulnerable leader mean?

[21:55] Bruce tells a story of selling a product, when he had no idea whether or not it would be successful, and the problems that came along with it.

[25:40] Choose to overcome ego, and be more humble.

[27:00] Allow others to see that you’re learning.

[30:50] What are some of the benefits of vulnerable leadership?

[34:45] There are four key steps that help leaders open up, and become more vulnerable.

[40:15] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Simon & Garfunkel - I Am A Rock

Dec 7, 2016

How do you leverage, and monetize, your personal story? How does story apply in a company setting? This week’s guest is a masterful storyteller. Doug Stevenson is the Founder and President of Story Theater International, a speaking, training, and consulting company. Doug has trained clients from all over the world on how to properly tell their story in an engaging way, where it attracts the customers’ feelings and emotions first. Find out more on how to engage your customer through storytelling on this week’s episode!


Key Takeaways:

[3:30] How does telling a good story change someone’s thoughts and behaviors?

[5:10] Customers are not interested in the technical aspects of your job.

[8:55] If people are unable to feel it, they are unable to get it.

[9:15] People want to sell with facts and data, but that doesn’t always make a convincing sale.

[11:45] Customers need to like you and trust you before they spend money on you.

[12:45] Can you heal people with storytelling?

[16:10] As business owners, how can we use stories, and monetize them?

[20:15] Have you ever tried to give a dog a pill?

[23:25] How can we choose the right story to tell?

[30:20] You need to sell yourself and who you are, and you do that by telling your story!

[33:15] How do companies craft their personal story?

[36:45] People will work for less money, and way harder, for a cause they believe in.

[39:25] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Call Doug for a free consultation: 719-310-8586

Nov 30, 2016

We often see frustration and anger as negative things, but Dr. Norton and Bruce discusses why they don’t always have to be. We often seek comfort over action, but this can lead to inaction, which can then lead to regret. If anything, you should be more afraid of inaction than taking the action itself. On this episode, you’ll find out how you can use your frustration to create momentum, growth, and change.


Key Takeaways:

[2:00] Is your status quo just okay?

[3:30] You can’t always be happy, right?

[5:45] You can really learn a lot from your frustrations. They can be the trigger you need to take action.

[7:25] Without consistent change, you can’t optimally grow.

[9:40] When thinking of making a change, fear is the most common emotion that arises.

[10:55] We’ve all heard of having a fight-or-flight response, but there’s a third one to consider, you freeze.

[11:35] When you’ve stayed frozen too long, it does lead to regret.

[14:35] You should be more afraid of inaction than the action itself.

[17:55] You will run into frustrating opposition with people and circumstances.

[22:50] When it comes to your team, it may be beneficial to get angry with them (occasionally). Bruce explains further.

[28:00] Anger and frustration are not bad, it just depends on how you use them. They can  be great tools for learning and growing.

[32:05] When you’re feeling frustrated, look at the positive values from being in that state.

[34:15] As we seek short-term comfort, it can end up disabling us towards positive growth.

[35:25] You can use your discomfort to go insane, or you can use it to create positive momentum.

[37:15] You have the ability to overcome these challenges!!

[37:50] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Nov 23, 2016

Aaron Janx is a ‘No BS’ sales mentor, and has some tips to share on how you can close that sale, because, as he says, if you don’t have sales, you don’t have a business. Do you want to lead more effectively in your next sales encounter? Then this is a podcast episode you certainty do not want to miss.


Key Takeaways:

[3:00] What motivates Aaron?

[8:55] You can have the passion and certainty, but still not have the sales process down just yet.

[12:15] Marketing is the servant to sales. It’s not a sale unless you’ve received money.

[16:40] Whenever you’re selling something to somebody, you’re always the leader in the relationship.

[20:15] We’re much more willing to avoid the pain than we are to actively seek and get pleasure.

[23:35] If you can’t close on the first selling encounter, 9 times out of 10, you will never be able to close that customer.

[28:20] It has nothing to do with the prospects, but everything to do with you and how you speak to them.

[30:10] How do we clarify and declutter our what and how?

[32:20] What are some of Aaron’s daily routines?

[37:40] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Straight Up Entrepreneurs on Facebook

Email Aaron:

Nov 16, 2016

What is your biggest desired future? What is your dream outcome? When it comes to these answers, most people are uncertain as to where they’d like to go. However, if they do ever come up with a destination, it gets put into one of three categories as to when they should act on it: Now, someday, or never. Today, Dr. Norton and Bruce discuss the three success factors to achieving your desired future and lifestyle, so that you’ll never put your dreams on hold.


Key Takeaways:

[0:45] What is your biggest desired future?

[1:35] The only business and lifestyle you’re destined to have is the one you’re fully committed to designing.

[3:55] Although you may have to add new things into your life in order to expect change, you may also have to get rid of things that are holding you back.

[4:35] Once you have decided on what you want to do, you have three options as to when you can do them: Now, someday, or never.

[6:25] Write down a plan of action.

[7:10] There are three success factors that help you achieve the lifestyle you want.

[7:45] Success factor number one: Dare to dream more deeply.

[9:05] Create a business that supports your lifestyle, instead of compromising your lifestyle to support your business.

[12:20] You cannot help others at the highest level if you, yourself, are struggling.

[15:00] Always think about your compelling future, and how you can optimize your life today in order to achieve it.

[16:00] Bruce reads a poem he wrote for his mother.

[19:00] Send Bruce your poems…!

[25:30] Entrepreneurs have to be willing to go out of their comfort zone (at least a little bit), in order to achieve the success they are looking for.

[26:35] Success factor number two: Invest in the seeds and planting process, before you produce the successful harvest that you seek.

[29:00] To start, you have to plant the seeds. If you don’t, you’ll never get what you want.

[29:20] Bruce has another poem to share with you!

[30:30] So many people wait for a crop to come up, when they haven’t even planted the seeds.

[34:10] Instant gratification will not get you to your desired future.

[35:25] Success factor number three: Get outside perspectives before you commit to more planting.

[35:55] Remember, you are the most important person in your business.

[37:00] It’s important to be able to find people who ask you the most essential and meaningful questions.

[39:30] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Nov 9, 2016

Joe Calloway is prominently known for his work as a consultant and advisor to businesses. He is also the author of seven books, including Magnetic: The Art Of Attracting Business, and Keep It Simple: UNCLUTTER Your Mind to UNCOMPLICATE Your Life. On today’s discussion with Dr. Norton, Joe dives in on how to create a magnetic business and a business model your entire team can get behind and follow.


Key Takeaways:

[2:40] What does it mean to be magnetic, and why does it matter?

[3:30] Word of mouth is more powerful than an ad.

[8:05] How do you achieve a magnetic mindset?

[12:45] What are the three things that you really want to be known for?

[16:10] Discover what your unique strengths are, so that you can begin to create raving fans.

[19:50] How can you get buy-in from your team, when creating a magnetic business?

[20:30] Disney’s motto is, “Make People Happy.” It’s simple for others to get behind that.

[24:30] Joe has sat in on hundreds of business meetings over the years, and has noticed that some leaders just don’t know how to connect to their team.

[25:55] Leaders have to constantly be re-recruiting their employees.

[27:50] Very successful people say no to almost everything!

[30:55] What are some common mistakes businesses make when they’re attempting to be magnetic?

[33:55] There’s great power in simplifying your tasks down.

[38:50] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Nov 2, 2016

Let’s talk about stress. Men and women both experience stress and get rid of stress very differently from one another. Neither of this is good or bad, but as a business owner it is important to be aware of some of the subtle differences between the two genders when they’re stressed out. Research shows that about 8 in 10 U.S. employees are stressed out about their jobs, so how can you give your staff the tools they need to help them get rid of stress? Find out more, on this week’s episode.


Key Takeaways:

[4:15] There is such a thing as positive stress.

[6:15] Some stress makes you feel alive, and some stress sucks the life out of you.

[7:00] How do men and women stress differently?

[11:15] How are these common stressors relevant to business owners?

[14:25] About 8 in 10 U.S. employees are stressed about their jobs.

[16:15] Watching TV was the number one stress reliever for both men and women.

[21:15] Women are more likely than men to focus on their negative emotional state.

[24:00] Women are also twice as likely as men to suffer from stress-related psychiatric disorders.

[24:30] Men are three times more likely than women to suffer from drug and alcohol abuse.

[27:25] How can women and men release stress?

[28:30] It’s far more likely that women are going to be more overwhelmed than men.

[32:30] Men tend to have more of a flight or flight response to stress whereas women will try to talk through a conflict.

[35:55] How can people minimize their stress?

[40:00] Remember, it is what it is. Cut yourself some slack.

[44:15] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Oct 26, 2016

Dr. Norton and Bruce discuss an important concept about finding and keeping your center. Dr. Norton has been traveling these past few weeks, and he feels that he’s lost a little bit of clarity from his journey. What are some of the signs and symptoms that show you’re no longer at your center? How can you fix it? Why should you fix it? Bruce and Dr. Norton answer these very questions on this week’s episode.


Key Takeaways:

[2:30] Through Dr. Norton’s travels the last few weeks, and being out of his usual routine, Dr. Norton feels like he has lost clarity.

[3:45] Bruce explains what ‘being center’ looks like to him.

[5:00] You know when you’re at your center because the center is calm, focused, and confident. You are at your happiest when you’re center.

[8:45] If we could bottle up our feelings of center, then we’d be wealthy. However, it’s difficult to retain those feelings through a long and busy day, but it is possible with a bit of practice.

[9:00] What does Dr. Norton feel when he is at his center?

[10:35] What pulls Bruce off center?

[12:00] Action ends dissatisfaction.

[13:30] Bruce speaks about a client who is struggling with negative self-talk.

[15:55] What’s Dr. Norton’s secret to getting back to center?

[19:35] Bruce believes the reason why we have some great ideas in the shower, is because we’re not surrounded by distractions.

[22:25] What are some of the clues that tell us that we need to find our way back to center?

[27:20] Finding your center is not some New Age thing. It’s important for you and your business.

[30:15] If you can’t find peace -- this stillness -- in you, then you will never truly feel fulfilled.

[34:25] When we’re losing our center, we also begin to lose our discipline to take care of ourselves.

[38:30] The longer we’re away from our center, the hard it becomes to get back to it.

[39:00] Bruce highly recommends that you meditate to keep center.

[41:25] Quality friends can help bring you back on track.

[43:10] Mindfluence challenge of the week.


Mentioned in This Episode:

Awareness by Anthony de Mello

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Oct 19, 2016

Tema Frank is a customer experience & usability pro, the host of the Frank Reactions podcast, and the best-selling author of People Shock. Tema discusses ways leaders can increase their customer experience, especially in such a digital age where every negative comment is visible, and competitors are easily discoverable. Tema also shares the three ingredients to profitability in the digital area, on this week’s episode.


Key Takeaways:

[2:55] Tema discusses the importance of using the human element, with the right technologies, to help our businesses succeed.

[4:50] Why did Tema write the book, People Shock?

[6:45] Your staff can only say sorry, so many times, before people get fed up.

[7:20] Why are overall customer experience ratings dropping?

[8:20] How can leaders improve the customer experience?

[10:00] Don’t rely on customer satisfaction surveys to tell you the complete truth.

[11:50] If you have to play the undercover boss to physically see what’s happening in your company, then do it!

[13:30] What is the number one mistake leaders tend to make when trying to improve the customer experience?

[14:00] What are the three essential ingredients to profitability in the digital area?

[16:00] Grumpy staff will not deliver you great service.

[20:45] Why is it worth investing in these three essential ingredients?

[24:25] If you’ve already lost some customers, how can you win them back?

[27:15] Tema shares an example of a major company screw up, and how they bounced back.

[30:40] How can leaders inspire team members?

[39:05] Mindfluence challenge of the week.


Mentioned in This Episode:

People Shock by Tema Frank

Email Tema:

Chip Wilson’s Apology

Patrick Doyle’s Apology

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Oct 12, 2016

Larry Winget, known as “The Pitbull of Personal Development,” is a bestselling author, television personality, social commentator, and speaker. On this week’s episode, Larry dives into his latest book, Grow A Pair. Why does your life suck? All you have to do is look in the mirror. Larry wants to challenge you today to reject victimhood and to take control of your life.


Key Takeaways:

[3:00] What are some of the biggest challenges facing businesses in the next 5 years?

[6:15] People don’t know what they believe in anymore.

[7:10] To get the success we want, we have to reject victimhood.

[8:55] You’re never ‘too good’ to take a job.

[10:00] Larry hates what he does.

[11:10] ‘Passionate’ shouldn’t run your job or your business.

[13:05] Do you want to know why your life sucks? Go to the mirror.

[13:55] How do leaders ‘grow a pair’ in business?

[15:00] If employees cost more than they bring to the table, then you need to fire that employee.

[16:05] The customer is always right, but sometimes they’re not right for you.

[17:00] This is your homework: Get a pen and 3 sheets of paper. Larry explains further.

[18:20] You can’t have it all.

[19:50] Did you know, 43% of Americans spend more than they earn?

[22:20] What are the benefits and side effects of taking the ‘grow a pair’ approach?

[23:30] We must raise above the approval of others.

[25:00] What we think of ourselves really is the only thing that matters.

[25:45] How can we become more valuable to our clients?

[29:00] Why Larry is not a big believer in teamwork.

[30:35] What do employees need to know?

[32:45] Don’t be passionately incompetent.

[33:05] Larry comments about his other written works.

[36:50] Mindfluence challenge of the week.


Mentioned in This Episode:

Grow A Pair by Larry Winget

Larry Winget  Facebook Fan Page

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:


Oct 5, 2016

Can't seem to inspire your team and make the impact you truly want as a business leader or professional? Then you certainty want to stay tuned to this week's Mindfluence episode and challenge of the week to get a jumpstart on your EQ skills. And no, this is not airy fairy stuff! There is research that backs the importance of EQ in a leader, in a person, and how it improves relationships across all aspects of your life, not just professional. 


Key Takeaways:

[1:30] How much do emotions impact business leaders?

[2:30] Emotions drive people and people drive performance.

[3:00] How are you doing with your leadership EQ?

[7:00] You simply cannot underestimate the value of your EQ.

[7:30] Bruce shares a personal story that speaks to why EQ is so important.

[16:00] Research has confirmed that emotionally intelligent leaders are more effective.

[18:20] This is not airy fairy stuff.

[20:35] Emotional intelligence is more important than intellectual intelligence and experience.

[20:55] Bruce explains why he loves to watch Shark Tank...for its scientific value. [23:50] Of the leaders with high EQ, 92% created positive workplace climate.

[25:00] Why is your company culture not wonderful? It's because of this EQ factor.

[27:25] The 5 different areas of emotional intelligence.

[29:15] Treat others the way they want to be treated.

[33:40] It all begins at self-awareness.

[35:35] The second step is self-regulation, which also happens to be Dr. Norton's lowest score.

[37:50] The next level is motivation.

[39:00] The fourth level is empathy.

[39:10] The final level is social skills.

[40:00] Pay more attention to your feelings on a daily basis.

[44:00] Pay more attention to your body language as well.

[45:10] Can't seem to inspire your team? Your emotional intelligence is related to that.

[46:00] People know when you're faking it.

[48:00] Mindfluence challenge of the week. 


Mentioned in This Episode:

The Business Case for Emotional Intelligence

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Sep 28, 2016

Norm Smallwood is doing innovative and ground-breaking work in the areas of leadership and business development. His most recent book, Agile Talent, dives into the ever increasing growth of freelancers, outside experts, and knowledge workers. Is freelancing just a fad? The answer is no. So many people, whether on full-time or part-time work, are looking for other options to increase their household income. Dive into Dr. Norton and Norm's fascinating interview today. 


Key Takeaways:

[2:40] What Norm learned about the growth of freelancers while researching for his book, Agile Talent.

[7:20] How are outside experts helpful to small business owners?

[12:30] Perhaps it's time to step back and look at how to effectively optimize your current job role.

[14:00] There are all kinds of organizations right now that cater specifically to freelancers.

[18:15] Is this 'freelancing thing' a fad?

[20:45] How can freelancers and other knowledge workers think about their performance?

[21:50] What's the difference between aggregate knowledge workers vs. individual knowledge workers?

[22:10] Norm dives into the 4 stages of development.

[25:30] Do workers have to do more work to get from stage 2 to stage 3?

[36:15] What do the best researchers in the world need? They need people!

[39:00] Mindfluence challenge of the week.


Mentioned in This Episode:

Agile Talent by Norm Smallwood

Email Norm:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Sep 21, 2016

Do you get discouraged whenever an unexpected obstacle or challenge appears in your business? Then this week's episode is for you. Dr. Norton and Bruce dive into how you can better manage your expectations and those unexpected challenges that pop up along the way. What is most often blocking us can be used as a tool to empower us and make us stronger people and leaders. 


Key Takeaways:

[2:00] Famous stars and celebrities have faced extreme hardships, just like you.

[5:10] What does it really mean for something to be negative?

[8:30] How tension and struggle are frequent when you're pursuing opportunities.

[9:50] We have to be careful with our expectations.

[11:30] We tend to overestimate our control over situations and underestimate the amount of time it takes to accomplish a goal.

[14:20] When bad things happen to you, don't settle.

[17:00] We need challenges, which is why we should train for it.

[19:00] Bruce shares a story about his 5-year-old son.

[21:30] How can we get stronger when facing adversity?

[24:30] Dr. Norton lost his wife 29 years ago and made a life-changing vow to help others.

[30:30] All change is good!

[32:10] When something 'bad' is happening to you, get calm.

[36:20] You have more power than you think you do.

[37:25] How can you prepare for adversity today, before the unexpected challenge occurs?

[42:40] Sometimes the paths you take either way won't fix a certain problem, and that's when you need to accept it and move on.

[44:05] Mindfluence challenge of the week.


Mentioned in This Episode:

The Obstacle Is the Way by Ryan Holiday

Bethany Hamilton

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Sep 14, 2016

Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder & CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott's fantastic interview for key lessons, examples, and answers to these questions.


Key Takeaways:

[2:45] Who is Scott McKain?

[5:20] What are the three destroyers of differentiation?

[8:45] Familiarity breeds complacency.

[11:00] We unintentionally put our business on a downward spiral when trying to compete with others.

[12:35] Consider finding a younger mentor than you. The world is changing rapidly.

[13:15] We have to treat acquisition with the same intensity as retention.

[17:25] You got to where you are today by taking a risk.

[19:00] What are the four cornerstones of distinction?

[24:45] If you're creative in one section of your business, the marketplace will assume you're an innovative organization.

[26:00] What happens if you're not creative?

[32:30] What does it feel like to do business with you?

[35:25] Scott does a quick recap of the four cornerstones of distinction.

[39:15] How can you create passion through being different?

[44:20] Mindfluence challenge of the week.


Mentioned in This Episode:

Create Distinction by Scott McKain

Project Distinct Podcast

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Sep 7, 2016

Do you feel like you still have music in you? Do you have some sort of untapped purpose that you haven't been able to quite get out yet or even articulate? Well, living an okay life will certainty not help you get to an extraordinary life. You have to be not okay with just being okay. The concept of 'just being okay' is what Dr. Norton and Bruce discuss on this episode. They also offer next step solutions on how you can grow and not settle for the 'just okay' lifestyle.


Key Takeaways:

[1:30] Are you just 'okay'?

[4:25] Bruce was just okay with living in Florida, until one day he realized he wasn't.

[5:55] Is just being okay enough for you in your life?

[9:30] What is the secret to Dr. Norton's success and sanity?

[12:05] Business owners start to believe that overwhelm is absolutely normal and okay. Well, it's not!

[13:45] If we're a 100 watt light bulb, then where is okay?

[14:20] We are designed for challenges, but feeling overwhelmed can impact us negatively.

[16:30] What are some of the signs that you've settled for being just okay?

[19:35] Sometimes all you need is somebody to bring you a new perspective.

[22:20] Even if you're making lots of money and have finally 'made it', sometimes you're still not okay.

[22:30] If you're not growing, you're not going to feel fulfilled.

[26:05] What is your purpose in life and what you're currently doing?

[26:20] You're settling for okay because you do not have a bigger purpose in life.

[27:55] Expect challenges throughout your life.

[34:30] Always prioritize your health.

[37:30] Never, never, never give up!

[37:55] Mindfluence challenge of the week.


Mentioned in This Episode:

The Mindfluence YOUniverse

Free Webinar by Mindfluence Revolution

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Aug 31, 2016

Beau Lewis is the CEO of Lewis Cabinet Specialties as well as the owner of Beau is leading a successful company, with 70 or more employees, and everyone of them understands their Why and their purpose within the company. How did Beau do this? Through instilling values and a personal mission statement within the company as well as leading by example. Due to the implementation of this new mission statement, Beau has seen a 45% increase in business this year alone. Find out more on this episode!


Key Takeaways:

[2:40] What are some of the factors that have contributed to Beau's success?

[4:35] What is Beau's vision? What drives him?

[6:45] How hungry are you for growth?

[9:10] You have to be serious about your own personal mission statement.

[11:50] Even though Beau is in the cabinetry business, he still has to think about leadership and the role he plays in the company.

[12:50] How many employees does Beau have?

[13:55] Why is it so important to spend time on developing your team?

[15:20] Beau has seen a 45% increase in business this year, compared to last year.

[16:40] What motivates people in general?

[19:40] When Beau introduced his company to this new company mission and process, he experienced a 40-50% turnover rate. However, he sees this as a good thing.

[21:30] How do you help an employee understand the company mission statement?

[23:40] Finding your employee's Why completely changes their day and how they show up for work.

[24:00] An employer needs to ask 'why'.

[26:40] Each month, Beau does a company-wide meeting where he and his team learn an important principle or truth. Last meeting was about victim thinking.

[29:45] How does Beau properly structure extra learning time for his employees?

[31:30] Beau talks about the employee handbook and what it entails.

[34:00] Feel free to email Beau!

[34:55] Dr. Norton discusses the Mindfluence challenge of the week.


Mentioned in This Episode:

Email Beau:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Aug 24, 2016

Chris Evans is a business marketing strategist with a unique approach to his business model, and that is extreme focus. Focus on one person, their one pain point, and offer one solution to fix their problems. This narrows downs a very specific audience that both Chris and his business partner, Taylor Welch, are able to cater to. Through simplification, you're able to release yourself of the many complicated aspects of your business and focus on what truly matters.


Key Takeaways:

[3:30] It's a great time to be alive! Especially for an entrepreneur. 

[4:15] Everything is at your fingertips when it comes to dominating and influencing your market.

[5:20] We are able to validate our ideas a lot quicker and a lot cheaper than ever before.

[7:10] Want to validate your idea? Want to see if something really works? All you have to do is get on Facebook.

[9:00] Chris has been able to launch, adjust, scale his business, and grow his company to six-figures a month of revenue in under a year.

[9:30] How realistic is it for solopreneurs to make 75K to 100K a month?

[10:15] Don't overwhelm yourself in your business. All you have to do is focus on one thing.

[11:45] It was only until recently that Chris started hiring people to join the team.

[12:05] When starting a business, entrepreneurs tend to cater to a broader audience. They need to narrow their focus.

[16:55] You have to have clarity in your services.

[20:25] How useful are webinars?

[21:45] Chris has one funnel and one webinar, and that feeds their seven-figure business.

[24:15] Why is it important to have a screening process for potential clients?

[26:25] Why should someone pay for Facebook ads?

[30:40] Chris discusses his business model and how he was able to achieve rapid success.

[35:30] Dr. Norton discusses the Mindfluence challenge of the week.


Mentioned in This Episode:

Chris on Facebook

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Aug 17, 2016

We only have the present moment to enjoy life to the fullest. We never know how many days we have left, so how can we optimize it to the fullest? How do you currently spend the precious time you have and do you have a desire for more time freedom in your life? Are the 'have tos' stealing too much of your time instead of the 'want tos'? Today's podcast dives right in on how to find more liberation and more time freedom to focus on what is truly important to you in life.


Key Takeaways:

[1:10] We only have the present, not the past.

[2:15] What's absolutely most important to you?

[4:35] What does Dr. Norton and Bruce mean by time freedom?

[10:00] Are you trapped by 'have tos' instead of 'want tos'?

[13:35] Re-imagine yourself in different, yet very possible, scenarios where you have more time freedom. 

[19:20] You can spend less time in your business and make more money. It is possible!

[21:35] When you begin to prioritize your time, other aspects of your life enhance too.

[25:25] How can you successfully leverage your time?

[28:45] As a business owner, who could you hire to do more of the work?

[33:40] How can you create a more optimal business?

[41:55] Good clients are often not looking for the cheapest business, they're looking for the best experience.

[43:15] Think about new ways you can multiply your knowledge and stop repeating yourself.

[43:45] Mindfluence success challenge: Join our webinar to help find a breakthrough and optimize your business effectively.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Aug 10, 2016

What does today's subject have to do with business? Everything. Health falls into all aspects of our life and without good health, you can not have a sustainable or successful life. Dr. Angela Tran has a remarkable story of breaking free and creating her own journey outside of the traditional medical field.

It all started by seeing sick patient after sick patient who had obesity-related illnesses. Burnt out and feeling helpless, Dr. Tran knew there was a better way to help educate her fast-paced patients who simply weren't taking care of themselves.

Now, she is the CEO of Med-Fit, a physician-supervised weight loss program designed to help patients achieve "medical fitness" through nutrition and exercise counseling. Dr. Tran offers helpful advice for the Mindfluence listeners out there who might not be putting their health first and foremost. Life is a gift and you're only holding yourself back by not optimally taking care of it.


Key Takeaways:

[3:05] Good health is one of the contributing factors to a successful life.

[3:35] Why is health important for busy on-the-go professionals? 

[8:00] Dr. Tran was burnt out and tired of seeing the same health problems caused by obesity.

[10:00] Dr. Tran hated that she was just prescribing medication after medication.

[13:25] If you're health isn't in great shape, you're holding yourself back.

[13:55] Life is really a gift.

[17:15] If you have a leadership role or if you're taking care of others, you have to take care of yourself first.

[18;30] When you're making a big transition in your life, just know that the world is your classroom. You don't have to backtrack.

[19:15] What advice does Dr. Tran have for other doctors or caretakers out there?

[21:15] What kind of health challenges does Dr. Tran's clients face?
[26:20] Don't be afraid to expand your mind and get out of your comfort zone.

[30:00] Who are you and where do you want to go?

[31:30] How can busy people get into a healthy routine?

[34:30] If you put your mind to it, life has all the resources available to get to where you want to go.


Mentioned in This Episode:


The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Aug 3, 2016

How do you deal with problems and challenges? Do you attack them directly or are you more cautious? What about rules and procedures? Are you more independent with a wiliness to break boundaries or do you focus on what's the right way to accomplish a task? There are no right or wrong answers to these questions, only understanding. If you've ever been confused by someone's actions and what drives them, then this is an episode you surely do not want to miss. Dr. Matthew and Bruce give you insightful tools to better understand those who seem almost impossible, unruly or difficult to manage.


Key Takeaways:

[1:00] How do you deal with problems or challenges?

[4:20] Do you have issues? Are you a 'work in progress'?

[4:50] You don't necessarily have to fix all the 'work in progress' stuff.

[5:50] Be sure to check out the diagrams Dr. Matthew and Bruce refer to in the show notes.

[6:55] Dr. Matthew does a recap of what 'core motivators' are.

[7:20] Core motivators tell us why we do what we do.

[7:50] Behavior styles, which is the topic of today's discussion, tell us how we move towards our core motivators. 

[8:45] Let's take a look at The Success Wheel diagram. Dr. Matthew provides an overview on each of the four behavior quadrants.

[11:30] 45-50% of the US population is a S behavior style.

[11:50] How can we apply this in a business setting?

[15:35] Remember, there's nothing that's particularly right or wrong in these behavioral assessment charts. Think of these as a tool to get better insights as to who you are and who you work with.

[19:30] This report is based off of 40 years of research.

[20:30] When you understand what people are naturally good at, you're able to put them in the right company position.

[21:45] People can adapt to new positions. However, the further away they are pulled from their natural style, the more stressed they become.

[24:35] The higher people are on the D quadrant, the shorter the fuse. These people get triggered easily.

[24:55] The primary emotion for I is optimism. 

[25:40] People who are on the S quadrant don't show their emotions as easily as all the others.

[26:25] The primary emotion for people in the C quadrant is fear. The primary fear for C is criticism of their work.

[27:25] The primary fear for D is being taken advantage of.

[27:50] The primary fear for the I is social rejection.

[29:05] The primary fear for S is loss of security.

[29:50] What are the needs for each of these quadrants?

[31:45] The best way to describe these charts is that they are a behavioral language. They help decode a lot of the mystery behind why someone acts the way they do.

[33:15] How do each of these quadrants act when they're stressed? Dr. Matthew does a quick breakdown.

[35:05] In the diagram, there's a circle and a star. What does that mean?

[37:20] What does the Style Insights diagram mean?

[41:30] How does all of this come together?

[42:15] Without knowing this information before you hire, you're actually working at a disadvantage.

[45:05] For the challenge of the week, join both Dr. Matthew and Bruce on their webinar. It is absolutely free.

[47:05] Please don't forget to review us on iTunes!


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Jul 27, 2016

Since you can’t be all things to all people, and this is certainly true when it comes to brand power, a narrow focus is critical for the health and long life of your brand. In the long run, specialization builds and maintains strength. As Craig McLaughlin said, the new app-based economy favors narrow specialists. You can present a brand story to your audience that is clearer, more succinct and digestible, leading to an enhanced user experience that’s laser-focused on the needs of your public. As backed up by research, a narrow brand strategy always wins! Join us for a lively discussion with branding expert, Ellen Melko Moore, to discover how to get your message out there more clearly and powerfully. In Ellen’s uniquely compelling way with words, if your brand isn’t sexy to you, chances are excellent that it’s also confusing or unappealing to others.


Key Takeaways:

[2:15] Find out more about Ellen, who loves helping big picture, game changing entrepreneurs, articulate their awesomeness & share their unique, freaky brilliance.

[3:54] Ellen brilliantly points out that it’s a big, compelling world of cat videos out there and we all need all the help we can get.

[4:22] What exactly is a brand? Not to be confused with marketing, a logo or a slogan.

[6:21] Discover some examples of what embodies a good brand.

[8:31] The sexiness of a brand - Uber vs. Lyft, example.

[11:57] You can’t get away from brand if you’re in the market place.

[13:05] How Brand, Marketing, and Logo, while distinct, play together.

[16:35] Brand is at the Foundation. It is literally, the very bottom pieces you’re putting together.

[17:22] What is the Holy Trinity of a Great Brand?

[18:54] The super tight element of the brand is a big part of the specialization.

[24:43] Why creating your specific & ideal Avatar, is important for tightening your brand.

[28:00] The #1 reason businesses fail, and reasons why intentional entrepreneurs struggle with their Branding.

[32:59] If you’ve got a super tight, sexy brand, the right people will turn their heads like little mirror cats.

[35:16] Where to look if you’re having problems with your business? The Light & The Tight. Light is your energy and tight is your brand.

[35:36] How to best connect with Ellen Melko Moore.

[37:00] Mindfluence Success Challenge on tightening your brand.

[37:40] If you’re wrestling with stress overwhelm, lack of time-freedom, a need for some entrepreneurial intervention or a liberation pathway to get to the beach of your choice, go to to schedule a free breakthrough strategy call.

[38:26] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, sending questions & topic ideas, and sharing this podcast with your friends & family!


Mentioned in This Episode:

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

Ellen’s Website:

Jul 20, 2016

Consider these questions to get you started on the path to playing bigger.

What will you do? How will you impact the world? What is the most meaningful contribution you could make with your life? How big could you play? What is it that’s holding you back? What excuses are you making? What could you deliver that would really make a difference? What’s inside you that only you could express? Now, you may be thinking - “But what if I fail?” or “I’ll engage in something bigger later when I have more time?” or “Who says that I really have anything significant to offer?” or “I’ll create something unique once I’ve produced enough money and tended to my own security needs”. No matter how legitimate those thoughts appear to be, at their roots they’re excuses and lies. The first challenge is tuning in to hear the still/small voice calling you to your deeper purpose, the second is prioritizing this contribution or creative expression, and the third is not allowing your fears to succeed in stopping you. So are you ready to step out, take a bigger risk and play? Tune in to explore your possibilities for playing bigger, for creating and contributing something that really matters, starting today!


Key Takeaways:

[2:50] In case you’re struggling with dreaming, listen to Oprah Winfrey when she said “God can dream a bigger dream for you, far beyond anything you can imagine.”

[3:19] How fearing the possibility of failure can keep us from being our best selves.

[5:51] What would you do even if you knew you might fail?

[10:09] How might you play bigger? What does it mean to play bigger?

[16:33] What are some necessary ingredients to participate in playing bigger? The Why has to be big enough!

[21:01] How does the Why relate to core motivators?

[22:17] Notice what is holding you back - Fear of failure? Fear of success? Fear of change?

[25:28] Find out more about Dr. Norton’s favorite books in the links below.

[26:36] Fear is something that is never going to be overcome, so we must force ourselves forward in spite of the fear.

[30:39] Go beneath the surface where your deepest meaning resides and take action now.

[33:33] Another action step you can take is to celebrate all your victories. Bruce shares a neat trick you can use starting today!

[35:36] Here are a few more action steps by Dr. Norton to help you play bigger.

[36:54] Mindfluence success challenge: Choose at least two of the mentioned action steps to focus on and practice. Here are a few suggestions on how.

[38:02] Interested in help with exploring the possibilities for creating & contributing more powerfully? Go to to schedule a free breakthrough strategy call with Dr. Norton or Bruce Hurley.

[38:35] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, and sending questions & topic ideas! 


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

What to Do When It’s Your Turn by Seth Godin

The War of Art by Steven Pressfield

Jul 13, 2016

According to Harvard business school professor, Rosabeth Moss Kanter, surprises are the new normal and resilience is the new skill. A key finding from her research on great companies and effective leaders is that no one can completely avoid troubles, and potential pitfalls are everywhere. So the real skill is the resilience to climb out of the hole and bounce back. To discover how to go beyond simply bouncing back from adversity to truly thriving and contributing at a higher level as a result of obstacles you face, tune in for an inspiring interview with resilience expert, Wendy J. English. As Wendy says, our great ears don’t always come in packages we expect, as big challenges become our greatest gifts. Also, stick around until the end for this episode’s Mindfluence Success Challenge on how to put these insights into action.


Key Takeaways:

[1:50] Find out more about Wendy J. English, who has expertise in resiliency, change and personal power.

[2:50] What does it mean to be resilient and why is it so necessary, especially in our current day?

[8:48] How can we consciously move towards creating a culture of greater resilience?

[13:08] The more resilient and the stronger and the more inner control we have as a person, our circle of influence growths exponentially just because of the power we’re creating within. 

[14:54] What is the “change wave” and how does it relate to our emotions? Wendy explains further. 

[24:21] In this change wave, the most dangerous place that we get to is the comfort zone.

[26:55] For the introverted listeners, find out tips on improving your ability to adapt to change or to encourage you to disrupt yourself.

[32:05] For the leaders and team/support members listening, Wendy shares some applications on change and resilience. 

[33:54] Learn more about Wendy and her work here and in the links below.

[34:49] Mindfluence success challenge: Locate one attitude or routine you think could be holding you back & then determine one new creative action that you will take this week, even if it’s a bit risky. 

[35:51] If you’d like some help to spot some stuck places and some creative opportunities, go to to schedule a free breakthrough strategy call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Books by Wendy English:

  • Young Women Bouncing Back
  • The Power of Complexity
  • The Power of Change
  • The Resilient Business

Email Wendy English:

Jul 6, 2016

You may achieve business success and your contribution may even leave a lasting impact on the world, and that’s part of a life well lived. But what if you’re not capable of sustaining or fully appreciating that success because of declining brain function that could also lead to a shorter life? While it doesn’t diminish what you achieved, your success may ultimately seem less meaningful if loss of mental clarity steals your ability to savor the outcomes you worked so hard to attain. What can you do to better guarantee your sustainable brain function and high level performance over the course of your lifetime? Or are we simply victims of chance?  Listen in to find out strategies to stockpile brain power for sustainable peak health and performance.


Key Takeaways: 

[2:40] Discover recent research findings on Alzheimer’s disease.

[3:14] Learn what current research suggests about making our brain less vulnerable to the ravages of aging.

[8:07] Today’s topics of discussion include: Can we consciously make ourselves more focused and aware? Or does it take changes in lifestyle and diet? Or is it completely out of our hands?

[9:34] Brain plasticity, reservoir of resilience and cognitive reserve.

[11:55] Are there things we can do to have more brain matter and functionality?

[13:07] Experiencing “senior moments” and indicators of a healthy brain. 

[15:47] How chronic stress, panic responses and diabetes relate to brain health.

[18:12] Discover what factors can help slow down the decline in cognitive function.

[24:14] Find out more about research on the connection between exercise/nutrition and cognitive/mental health.

[31:42] Discover how purpose in life/well-being, conscientiousness, social ties/engagement, and other factors relate to cognitive function and brain health.

[34:53] Dr. Norton’s advice following his research binge: explore new things, chill out more and just avoid downers.

[37:14] Mindfluence success challenge: Go back through your list of brain-optimizing actions and pick one or two that you are committed to improving today!

[38:45] Discover how to design a better balanced business and lifestyle gameplan so you can have more sustainable health and success. Go to to shcedule a free breakthough strategy call.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Shcedule a free call:

Jun 29, 2016

Discover how to avoid the top 5 ineffective marketing habits by building an effective marketing plan. Unless you are a marketing expert, you don’t know everything you need to know about strategic marketing. And, according to Marketing Expert, Wendy O’Donovan Philips, you have more to lose by not investing in marketing. Tune in to hear how to construct a highway of new business to drive straight into your company. Also, stick around to the end for this week’s Mindfluence Challenge on how to begin stepping up your marketing game.


Key Takeaways:

[2:04] Learn more about Wendy O’Donovan Phillips, president of BigBuzz Dental Marketing and co-founder of Dentistry Unchained.

[4:03] Discover the 4 elements of the Kaboom! method of effective marketing.

[5:54] The 3 main tools needed for an effective long-term marketing strategy.

[10:14] Check out the The Mindfluence YOUniverse diagram to see how centrally positioned Wendy’s contribution is in this entire success process.

[16:10] Find out why Marketing is all about staying the full course.

[21:32] Discover Wendy’s advice on executing a balanced, strategic marketing plan.

[26:03] How to balance these 4 marketing strategies: brand awareness, traditional media, online promotion, and internal marketing.

[30:49] Find out why your marketing plan should evolve with your business.

[36:23] Find out more about Wendy and BigBuzzInc in the links below.

[37:29] Mindfluence success challenge: Wondering what you should do for marketing? Ask the people who matter most - your clients. Find out more here.

[39:10] Discover how to craft a more sustainable business, and lifestyle of wealth, contribution, fun, and time freedom. Go to to schedule a free breakthrough strategy call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Shcedule a free call:

BigBuzzInc Dental Marketing

Contact Wendy: 720-350-4484 or 855-Big-Buzz

Dentistry Unchained


The Top 5 Ineffective Marketing Habits

Making Money is Killing Your Business by Chuck Blakeman

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