The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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The Mindfluence Revolution



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Now displaying: September, 2015
Sep 30, 2015

Michael Port is a bestselling author and has been called an “uncommonly honest author” by the Boston Globe. Michael's latest book, Steal the Show, helps entrepreneurs and business professionals become a confident and avid speaker in the spotlight. How can you inspire and persuade others while on the stage? Michael talks on how you can shine in the spotlight, the importance of rehearsing your content, and why you should take risks and ignore the approval of others.


Key Takeaways:

[1:45] What were some key takeaways for Bruce from today's interview?

[5:25] Dr. Matthew introduces Michael Port.

[6:35] Why should we be performers?

[12:00] When we're comfortable with ourselves, we can silence the critic and carry on with our mission.

[14:30] Great performances are developed from the inside out. 

[17:30] How can speaking reach more clients?

[21:00] Create content, rehearse content, deliver content.

[22:25] Level with the audience and let them know you understand their world view.

[24:40] Address the consequences for not adopting a new world view.

[28:10] Average speakers are usually the people who believe they're natural conversationalists.

[30:00] How do you make a good presentation?

[35:20] Develop a clear objective in your business.

[36:20] Take risks and raise the stakes. Choose early and often.

[40:00] Visit to get a copy of Michael's new book and to get extra bonuses.

[42:40] Challenge of the week? Focus on the results rather than the approval.


Mentioned In This Episode:

Book Yourself Solid by Michael Port

Steal the Show by Michael Port.


Sep 23, 2015

Dr Matthew Norton and Bruce Hurley talk on the importance of understanding deeply what motivates and drives people. When you take the time to understand the motives of why people do what they do, you'll be able to create win-win business and personal relationships in your life. Business owners who often pay attention to what motivates their team end up accomplishing more and hitting milestones.


Key Takeaways:

[3:20] Please check out the Mindfluence diagram at

[7:25] What do people do what they do?

[11:10] What motivators or values are driving your life, actions, and decisions?

[16:15] What motivates people?

[18:20] Take the time to understand what motivates individual people. It's different for everybody.

[21:25] Ask the question, “What is important to this person?”

[22:55] The next podcast will talk about Dr. Matthew's and Bruce's motivators.

[24:30] Challenge of the week? Take an assement test by sending an email to


Mentioned In This Episode:

Sep 16, 2015

Dr. Kathryn Cramer joins Dr Matthew Norton and Bruce Hurley for this week's episode to talk on the subject of effective leadership. Dr. Kathryn talks on the difference between Asset-Based Thinking (ABT) versus Deficit-Based Thinking (DBT) and shares valuable examples as to why ABT can help improve your leadership skills. Dr. Kathryn is the author of several books including Change The Way You See Yourself, When Faster Harder Smarter is Not Enough, and her latest book, Lead Positive.


Key Takeaways:

[1:40] What did Bruce think of the interview?

[5:20] Focus on the opportunity, rather than the problem.

[6:45] An effective leader means you have the ability to inspire your followers to take action.

[9:20] What is the difference between Asset-Based Thinking (ABT) versus Deficit-Based Thinking (DBT)?

[11:45] Why is ABT a mindset management process?

[14:25] Dr. Kathryn  shares an example of ABT.

[21:40] What makes an effective leader?

[28:10] ABT is a realistic form of optimism.

[30:30] You have to focus on what you see, because it will dictate what you say and what you do.

[31:10] You want to focus on what's not working, but do not do it in a fear-driven mindset.

[32:10] Dr. Kathryn explains the three components that are present in what you say.

[38:10] Please check out Kathryn's books and sign up for her blog.

[40:55] Challenge of the week? Avoid the 80/20 trap.


Mentioned In This Episode:

Lead Positive by Dr. Kathryn Cramer

Change the Way You See Yourself by Dr. Kathryn Cramer

Change the Way You See Everything Through Asset-Based Thinking by Dr. Kathryn Cramer



Sep 9, 2015

Risk is an Italian word for 'run into danger'. At first glance, this might be considered bad, but we've seen in our society that many entrepreneurs embrace risk or use risk to find stability. Do we really need risk in our lives? The answer is yes, but be smart about it. By taking calculated or educated risks, we can use it to enrich our lives and find our true life's purpose. In this episode, Dr. Matthew and Bruce explore the benefits and downsides to risk.


Key Takeaways:

[2:55] Risk or Rischio is an Italian word for 'run into danger'.

[3:40] Successful people embrace risk.

[5:55] Do we really have to take risks in business?

[9:00] If you want to pursue your passion, that's typically going to require risk.

[10:55] Dr. Matthew shares his story on change and taking on risk.

[16:00] You don't automatically get a greater reward by taking more risk.

[21:20] What's really the downside of risk?

[23:30] You should never risk your integrity and freedom. Don't compromise your own ethnics. 

[24:40] Dr. Matthew shares another personal story on risk.

[30:55] Is it worth it to take risk in order to work towards your dreams?

[32:30] What's your risk orientation?

[34:10] Go to and take the test to find out your risk orientation score.


Mentioned In This Episode:



Sep 2, 2015

Denise Brosseau is a thought leadership strategist, speaker, business advisor, executive coach and author. Denise's book, Ready to Be a Thought Leader? Teaches others how they can build ripples and momentum in their career. Denise explains what a 'WIF is and why it's important towards helping you become a thought leader in your industry. Are you ready to be a thought leader? Then this podcast is for you.


Key Takeaways:

[1:50] What did Bruce learn from today's interview?

[6:45] Matthew welcomes Denise.

[7:05] What does it mean to be a thought leader?

[9:40] What's holding people back from being a thought leader?

[11:40] What is a 'WIF'?

[15:40] How can you build ripples?

[19:00] See other people as allies, not competitors.

[19:55] Build resilience around the 'no'.

[23:20] Don't sit and wait. Find others who agree or slightly agree with you.

[25:45] How can people overcome the negative voices?

[28:05] Put yourself on shout! Make yourself discoverable.

[29:55] What happens if you don't like certain things that help you 'get out there'?

[33:15] How can you build the momentum to achieve your dreams?

[36:25] Document your best practices.

[38:20] Challenge of the week? Spend a little time envisioning your WIF. 


Mentioned In This Episode:

Ready to Be a Thought Leader? By Denise Brosseau