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The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Dec 23, 2015

Adrian C. Ott was called “one of Silicon Valley’s most respected strategists” (if not the most respected) by Consulting Magazine. As CEO and Founder of Exponential Edge® Inc. consulting, she is a trusted advisor to senior executives that seek to apply the latest business approaches and technology to today’s fast-changing markets. Adrian sits down with Dr. Matthew to talk about her latest book, Exponential Influence.

 

Key Takeaways:

[1:15] Think about how to build a customer engagement system.

[1:55] Dr. Matthew introduces Adrian.
[3:30] What are digital habits?

[6:30] What are traditional habits?

[8:30] How are businesses engaging their customers digitally?

[11:30] What kind of challenges do small business owners face when trying to engage their customers?

[16:00] Adrian breaks down what the five Ps mean.

[25:40] Don't compete on price. Being the cheapest is a slippery slope.

[33:25] Customer loyalty on steroids? What does Adrian mean by that?

[37:35] Adrian explains the four types of customers in her timeographics chart.

[41:50] Challenge of the week? Brainstorm one or two ideas for prospects to find you and become an engaged customer.

 

Mentioned in This Episode:

Exponential Influence by Adrian Ott

The 24-Hour Customer by Adrian Ott

http://www.exponentialedge.com/

http://www.mindfluencerevolution.com/

 

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