David Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, “Advance planning is out – agile is IN!” David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers.
Key Takeaways:
[0:58] People don't want to be sold, but they do want information to things they care about.
[3:10] Matthew introduces David.
[4:45] What does David mean by real-time communications and how does that apply to business owners?
[7:00] David talks about what Mitch Jackson is doing right with his blog.
[10:35] Dr. Natasha Burgert used the power of real-time communications to bring awareness to the thigh gap craze.
[14:20] The vast majority of people blog about what's important to them and they're not listening to what's trending.
[15:40] What's the difference between the buying cycle versus the sales cycle?
[21:00] Companies that sell well are educating their audience and are not directly selling them.
[21:25] How did The Grateful Dead build a strong fan base?
[25:10] How can health care professionals connect with their clients better?
[30:25] Not a lot of people are using real-time communications to make a customer's experience better.
[31:20] The biggest barrier to real-time communication marketing is fear.
[33:40] David has a free e-book available on his website.
[34:10] Matthew and Bruce have a new 4-part video course on how to turn your passion into profit.
Mentioned In This Episode:
The New Rules of Sales and Service by David Meerman Scott.
Marketing Lessons from The Greateful Dead by David Meerman Scott.