The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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The Mindfluence Revolution



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Now displaying: March, 2016
Mar 30, 2016

In the words of Bruce Lee, always be yourself, express yourself, and have faith in yourself. Do not go out and look for a successful personality and duplicate it. But who is that true self within? How can you bring that best version of you into its more powerful outward expression for greater success and fulfillment? If you wanna improve your ability to connect with people and expand your influence, then stay tuned for a very interesting dialogue with image expert, Janice Hurley. Make sure to catch the Mindfluence Challenge of the week to learn how you can put these image insights into practice. 


Key Takeaways:

[1:27] Oscar Wild Success is a science. If you have the conditions, you get the results.

[1:43] Who is Janice Hurley?

[2:51] What lead Janice to focus on this aspect of business success?

[5:31] How do you see image as impacting our ability to connect and influence?

[6:18] two common traits of successful people by Yale

[7:22] Different elements on image, and physical appearance is only one of them.

[8:45] Janice speaks on having said that successful people have learned how to have a compelling presence that can be used consistently.

[11:48] What type of individuals does Janice typically have as clients?

[14:45] What does she typically find in her clients as she provides help for people? [rewrite]

[17:17] How does self-image impact the way others perceive us? How can

[20:09] How can we improve our confidence and how that relates to other peoples perception of our confidence?

connection between a persons self-confidence and whether that person is more likeable

[22:44] What would make one person more likeable than another as far as image is concerned?

[24:57] Every situation that arises, we can put in 2 categories: something we have control over or something we dont have control over!

[26:45] What are some of the things that have changed over the last 5-10 years, in the image realm?

[29:27] Top 3 worst dressed mistakes that men and women make

[32:33] Janices final thoughts and applications

[35:02] Mindfluence success challenge for this week: determine one thing that you can modify to improve your first impression with people.

[36:04] Would you like to create better success conditions so that you can achieve the success results youre seeking start by accessing Assessment for free 13 categories of business success


Mentioned in This Episode:

Mindfluence Revolution Website


Mar 23, 2016

Do you want to learn how to maximize your brain for greater effectiveness, success and fulfilment? Todays guest, Scott Halford from Complete Intelligence, is a neuroscience expert in the areas of achievement psychology, including brain-based behavioral science, emotional intelligence, critical thinking, and the principles of influence. According to Scott, hope doesnt change the future; it changes how you feel about it, it can never be false, and you either have it or you dont. He also says there are two ways to slow down ageing, by frequently engaging in completely new experiences and by interacting with people who lift you up. Tune in to hear Dr. Matthew and Scott discuss many of these topics from the brain/biology perspective on todays show.


Key Takeaways:

[1:30] Who is Scott Halford?

[3:01] Why does Scott say the most effective individuals & leaders of the 21st century will be those who understand their biology?

[4:33] What critical role do emotions play in our ability to make decisions? What is emotional intelligence?

[6:21] Scott talks about the concept of NeuroLeadership.

[8:07] Scott explains how being in business today can be very harmful to our brain.

[12:19] Dr. Mathew talks on how his work has focused on trying to restore physiological balance.

[13:15] What does Scott mean by Activate Your Brain, in his new book?

[14:48] How can you dose yourself with neurotransmitter benefits by doing things that lead to a great sense of well-being?

[16:55] Start small but start now is the key to activating the circuitry in the brain that gets you to keep on going and to create momentum.

[18:18] What are some helpful success strategies that we can leverage for greater effectiveness and success? What is the 50/10 rule?

[21:48] Scott shares a story about the benefits of staring out the window!

[24:48] Is will power something you either have or you dont, or can it be trained or developed? Scott discusses the latest research on will power and decision making.

[27:34] Dr. Mathew talks on how positive habit formation allows us to rely less on will power.

[28:59] Brain builds neural pathways off of what you want to do not what you dont want to do.

[30:41] Which two brain circuitries are critical for motivation? The why keeps you in the game and the how keeps you repeating the game. 

[32:39] How can you contact Scott?

[33:32] Mindfluence Success Challenge of the week: Write down your definition of success.

[34:21] One more insight from Scott on how your brain listens to you.


Mentioned in This Episode:

Be A Shortcut: The Secret Fast Track to Business Success, Book by Scott G. Halford

Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life, Book by Scott G. Halford

Mar 16, 2016

People are hardwired for contribution and this is why entrepreneurs who make a contribution to the world and to the people they serve are often happier and more fulfilled. There are entrepreneurs like Kevin O'Leary from Shark Tank who are all about the bottom-line and whether it makes money or not, but one can assume he is not as happy or even as fulfilled. Dr. Matthew and Bruce talk on how you can actually do both, make money and bring contribution to your customers and team, on today's episode.


Key Takeaways:

[2:05] True entrepreneurs are driven to serve and to lead.

[2:10] Bruce talks about the contribution perspective.

[3:55] Is Kevin O'Leary the least happy person on Shark Tank?
[4:55] People like Steve Jobs and Tony Hsieh serve the market's unmet needs.

[5:45] When Roger Bannister ran a mile in four minutes, he inspired others to do the same as well.

[7:00] You will also provide inspiration to your team, not just your customers.

[7:45] People who are just focused on the bottom-line aren't as fulfilled.

[8:15] If you're just focusing on money, then you're somewhere in the middle of the process.

[9:35] It always starts with the public's unmet needs.

[10:30] Why do you own a business?

[12:55] People can have massive success, but still be unfulfilled.

[13:25] You can contribute to your success while you're making money.

[14:15] Business people feel lost because they're on a hamster wheel.

[14:30] We're hardwired for contribution.

[17:15] So many businesses do not relate to the people they serve.

[19:55] If you're not engaged with your own story, it's very hard for others to follow suit.

[23:50] A lot of entrepreneurs fall in love with an idea they have and naively believe it will sell.

[24:00] Ask yourself: What are the public's unmet needs and how can I solve it?

[25:10] Bruce talks about the 4 primary business mindsets: Hamster, Inventor, Problem Solver, and Guide.

[29:00] Dr. Matthew explains 'hair on fire, customer pain'. 

[29:40] Look for the customers with their hair on fire. How can you solve their problems?

[32:00] To test an idea, Bruce would run an ad to test the market before he'd make the product.

[33:55] A common mistake startups make is that they solve problems nobody has.

[34:25] Even if you've been in business for a long time, think of your company as a startup to change your perspective on old and out of date business models. How would you do it differently?

[35:35] Challenge of the week: Look at the public and see who has their hair on fire.


Mentioned in This Episode:

Mar 9, 2016

Mark Sanborn is the author of The Fred Factor, both a NY Times and Wall Street Journal bestseller. Fred was a mailman in Mark's neighborhood who took what others considered a simple and boring task and made it extraordinary. Mark learned four important principles from Fred that he shares with us in today's episode with Dr. Matthew.


Key Takeaways:

[2:35] Mark talks about the first Fred he has ever met.

[3:40] Fred impressed Mark so much that he wrote a book about him titled: The Fred Factor.

[4:10] The premise to Mark's book is that nobody can prevent you from being extraordinary.

[5:05] Everybody makes a difference. The only question is what kind of difference?

[6:45] Sometimes passion isn't enough. You need to have a process on how you get things done.

[8:25] We can create a transaction and then turn it into a connection with other people. Mark explains further.

[9:35] The ability for your employees to connect with others is what builds customer loyalty.

[11:30] You can add value to anything you do and it won't cost you a dime.

[14:15] Customers need three As: Attention, Acknowledgment, and Action.

[17:45] What are you doing differently from everyone else?

[19:45] Now that you are successful, are you still having fun?

[23:20] Methods that worked 20 years ago, might not work today. You have to constantly reinvent yourself.

[24:15] Although reflection is difficult, it needs to happen in order for you to grow.

[29:45] Mark has learned a lot from just sitting down at a bar and talking to bartenders.

[30:25] Closing thoughts: always ask, 'How can I help?'

[32:40] Mark blogs weekly and provides a lot of information for free. Visit his website for more!

[33:25] Challenge of the week: pay greater attention on how you interact with your team/clients/family and be more present with each person.


Mentioned in This Episode:

The Fred Factor by Mark Sanborn

Fred 2.0 by Mark Sanborn

Mar 2, 2016

Judy Robinett is the author of How to Be a Power Connector and she helps other business professionals achieve breakthrough results through the power of connecting with others. She has more than 30 years of experience as an entrepreneur and corporate leader and has a ton of wisdom to share on today's episode. Find out how you can better connect with others and develop quality relationships.


Key Takeaways:

[4:00] Everything is connected to people.

[5:05] Until Judy was 40, she thought she was shy.

[5:10] You only need about 25 people to get to any goal.

[7:05] Half of the people in the U.S. think they're shy, but a psychiatrist will tell you it's only 12%.

[7:20] You can add value almost immediately by just saying 'hi'.

[8:00] Learn how to talk to strangers. We only talk to strangers 2-3% of the time.

[9:10] Networking events are a waste of time.

[10:35] Judy shares her Cain theory of economics.

[12:25] How do we build a robust network?

[13:20] People are often not diverse. They hang out with the same people in their industry.

[13:55] Ask someone who’s already in your network two golden questions – Judy explains.

[14:05] People you already know have the connections you need.

[15:25] People have an amazing amount of wisdom; don't be afraid to ask questions.

[17:55] You have to give twice before you ask. Show others you have their back.

[19:00] Make an assessment of your current network and work from there.

[22:30] You don't know who your connections know.

[24:20] How do you 'crack' the funding code and get funding for your business?

[26:15] Entrepreneurs don't understand the investor's mindset and that's where they fail the most.

[28:50] Money is available, but people just have a hard time connecting the dots.

[31:50] It takes three pivots of your business model before you're able to generate reoccurring revenue.

[34:45] Challenge of the week? Make an assessment of your current network and then decide who you need to meet to help you advance to the next step.


Mentioned in This Episode:

How to Be a Power Connector by Judy Robinett