The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Now displaying: February, 2016
Feb 24, 2016

Dr. Matthew and Bruce discuss why it's important to think about incorporating innovation into your business. When you're providing a service no one else is providing, not only do you have a competitive edge, but you can also make your own rules along the way. Humans are designed to be creative and if you can incorporate that into your business model, you'll find it will fuel you to new heights and achievements without it leaving you drained or burned out. 


Key Takeaways:

[3:40] Most business owners don't think about innovation.

[5:00] What do you do that benefits people? What's in it for them?

[6:10] You can't be the only guy doing what you do without a little bit of innovation.

[6:55] The traditional way to solve problems is falling short because it fails to inspire people.

[7:25] What does Bruce mean by innovation in this context?

[10:20] When you apply creativity to your business model, you get a double benefit that prevents you from being burned out.

[11:00] Dr. Matthew talks about innovation and Steve Jobs.

[12:35] We're designed to be creative.

[13:30] Creativity + innovation = impact.

[15:40] When you're offering something other people aren't offering, you can make your own rules.

[18:00] Innovation doesn't always mean you have to reinvent the wheel. Dr. Matthew shares some examples.

[25:00] Reach out to The Mindfluence Revolution team to get your free behavioral assessment test.

[26:10] Make a list of some of the unmet needs of your target audience.

[30:15] Dr. Matthew and Bruce would love to help you break free.

[32:40] Challenge of the week: we have some questions for you to answer.

[32:38] What can you do right now to truly innovate instead of merely imitate?

[32:45] What unique perspectives might form the foundations of your progressive business?

[33:00] How can you reach out to the public in unique ways?

[33:10] What state of the art service can you introduce?

[33:20] What new strategies or ground breaking systems can you create?

[33:40] How can you creatively engage your team?


Mentioned in This Episode:

Feb 17, 2016

Today's guest is Chuck Blakeman. Chuck's first book, Making Money Is Killing Your Business, was rated the best business book of the year by the National Federation of Independent Business. Chuck is a successful entrepreneur and world-renowned business advisor. He has built ten businesses in seven industries across four continents. Chuck's message is simple, you can't buy back time, and so are you using your time efficiently?


Key Takeaways:

[1:25] Time vs. Money!

[2:50] Is making money really killing your business?

[3:25] Why is making money a bad reason to be in business?

[4:25] What's your 'big why'? What are your life-time goals?

[5:05] Money is just a resource.

[5:40] Making money is actually running away from something. It's a survival mechanism.

[6:00] Find something you can run toward.

[7:30] What are the stages of business? There are seven.

[8:45] Chuck shares a client story.

[11:50] Money is easier to make than time.

[12:15] Figure out how to make more money in less time.

[14:15] Why is retirement a bad idea?

[16:10] If you don't have a purpose, you're likely to die sooner.

[16:35] The joy is in the pursuit, not in the acquisition.

[18:40] Chuck shares another interesting story about purchasing a Lamborghini.

[20:05] The least asked question in business is - “Why?”

[22:20] What's the number one indicator of success?

[24:30] Take action and measure your progress.

[25:00] Learning vs. education – What's the difference?

[27:10] How can I apply this information in my business?

[28:10] “Whether you think you can, or think you can't -- you’re right.” - Henry Ford

[30:15] Ask yourself these two important questions to literally create a complete mental mind shift.

[33:35] Why are employees always a bad idea?

[37:30] Check out both of Chunk's books and his website.

[38:40] Challenge of the week: Determine your next action strategy and take action this week.


Mentioned in This Episode:

Feb 10, 2016

Outreach is a necessary part of reaching out and developing a human connection with your clients, customers, and audience; and this is the main focus of today's conversation. How can you utilize outreach to its full potential without coming across as overly salesy and unauthentic? Well, you only get one chance to make a good first impression, which is why Dr. Matthew Norton and Bruce Hurley talk about defining your messaging, who you are, and what problem you're trying to solve.


Key Takeaways:

[1:15] What should your outreach consist of? Sell the problem you solve.

[1:35] How should you deliver your outreach? Create an authentic human connection.

[2:40] Most people don't bring enthusiasm to their presentation.

[7:10] You have so much to offer the world. Embrace it!

[8:20] What does Dr. Matthew and Bruce mean by 'outreach'?

[10:20] Bruce shares a personal story on how to connect better with your customers.

[12:55] Outreach is necessary. It helps put you out there.

[15:00] Outreach is effective when you focus on gaining a customer's trust first.

[16:55] What outreach methods have the most positive impact on customers?

[18:50] Most outreach methods are free, whereas traditional marketing methods are not.

[21:25] Dr. Matthew shares additional outreach methods that can help your business.

[24:50] What are your customers' needs?

[27:20] Challenge of the week: What outreach methods are you currently doing? How effective are they on a scale of 1-10?


Mentioned in This Episode:

Feb 3, 2016

Dr. Carrie McCrudden has been working in therapy for the past 20 years and is dedicated to helping people overcome their problems with anxiety, depression, PTSD, and more. In today's conversation, Dr. Matthew and Dr. Carrie take a closer look at neuroplasticity and discuss the various ways that understanding our mind can help unblock our roadblocks to success.


Key Takeaways:

[3:00] Why are our brains wired for contribution and success?

[3:25] Roughly speaking, we have a three-part brain: The reptile, the mammal, and the human.

[6:30] Sometimes your three sides can compete with one another.

[8:55] What are some of the common road blocks people face?

[13:00] How can you jump from vision to business model?

[15:00] Understanding your three-part brain will help keep you on the right track.

[15:30] Understand, apply, and shift.

[16:10] You can't always rely on your energy/excitement to help pull you through.

[18:50] Our brains can literally grow and change based on how we're using them.

[19:00] Dr. Carrie talks about London cab drivers.

[21:30] We need to rest in order to utilize our brain's full potential.

[23:20] Dr. Carrie shares tips on how you can have a breakthrough and overcome roadblocks.

[25:10] Start small, master it, and then start small again.

[26:00] Our brains reward us for consistent behavior, which is why starting a new habit is difficult.

[29:00] Give yourself a small reward in the beginning, to help your brain get going.

[31:50] When experiencing change, remind your brain “this will be uncomfortable, but that's okay”. 

[33:35] How can we enjoy life more?

[35:30] Look out for Dr. Carrie's new book coming out at the end of this quarter.

[36:45] Challenge of the week? Schedule yourself some rest time.


Mentioned in This Episode: