Sarah Granger is a digital media innovator and the author of The Digital Mystique. Sarah has spent more than 25 years launching, building and growing IT, Internet and social ventures. She sits down with Dr. Matthew to talk on the subject of developing a consistent digital brand and building a strong connection with your audience.
Key Takeaways:
[2:00] Dr. Matthew introduces Sarah.
[3:40] What's driving Sarah's passion?
[5:30] How can we create our digital brand?
[8:20] You have to come up with unique ways to use your own voice to get through to others.
[10:00] Get clear of your overall brand before building the online part of it.
[13:40] What two social media platforms should you really focus on?
[17:30] Do you *have* to be on Twitter?
[18:40] What does it mean to have an online platform?
[22:10] Don't have the time to create a digital presence? Mistake.
[28:40] How can we manage our social media time more efficiently?
[32:40] Community is the essence of the digital world.
[35:10] Dr. Matthew shares the challenge of the week.
Mentioned In This Episode:
http://www.mindfluencerevolution.com/
The Digital Mystique by Sarah Granger