Business leaders might feel as though they have to project this ‘superhuman’ persona in order to be considered effective leaders, but Dr. Norton and Bruce discuss why you shouldn’t, on this week’s episode. Although it might seem frightening at first, a vulnerable leader is often a good leader, and is seen as much more trustworthy to their team.
Key Takeaways:
[3:15] Vulnerability is the only bridge to true human connection.
[4:30] Bruce believes the lack of vulnerability in business relationships made them less functional.
[7:25] Bruce kept up the image of always being ‘strong’ and ‘in control,’ for a long time.
[8:25] People, whether consciously or unconsciously, pick up on the fact that you’re not being genuine with them.
[10:05] Bruce was able to enjoy the process a lot more, by being vulnerable.
[13:00] Trust in yourself is really required, for you to truly be vulnerable.
[14:35] Vulnerability needs to be distinguished from arrogance or cockiness.
[17:10] If you do not have a team that trusts you just yet, or if it’s a new team, then you have to keep on being you, and vulnerable, in order to eventually gain that trust.
[17:55] It’s hard to inspire people when you act like a machine.
[19:45] So, what does being a vulnerable leader mean?
[21:55] Bruce tells a story of selling a product, when he had no idea whether or not it would be successful, and the problems that came along with it.
[25:40] Choose to overcome ego, and be more humble.
[27:00] Allow others to see that you’re learning.
[30:50] What are some of the benefits of vulnerable leadership?
[34:45] There are four key steps that help leaders open up, and become more vulnerable.
[40:15] Mindfluence challenge of the week.
Mentioned in This Episode:
Free Webinar by Mindfluence Revolution
Email Mindfluence: team@mindfluencerevolution.com
Schedule a free call: www.meetme.so/mindfluencerevolution
Email Dr. Norton: drnorton@mindfluencerevolution.com
How do you leverage, and monetize, your personal story? How does story apply in a company setting? This week’s guest is a masterful storyteller. Doug Stevenson is the Founder and President of Story Theater International, a speaking, training, and consulting company. Doug has trained clients from all over the world on how to properly tell their story in an engaging way, where it attracts the customers’ feelings and emotions first. Find out more on how to engage your customer through storytelling on this week’s episode!
Key Takeaways:
[3:30] How does telling a good story change someone’s thoughts and behaviors?
[5:10] Customers are not interested in the technical aspects of your job.
[8:55] If people are unable to feel it, they are unable to get it.
[9:15] People want to sell with facts and data, but that doesn’t always make a convincing sale.
[11:45] Customers need to like you and trust you before they spend money on you.
[12:45] Can you heal people with storytelling?
[16:10] As business owners, how can we use stories, and monetize them?
[20:15] Have you ever tried to give a dog a pill?
[23:25] How can we choose the right story to tell?
[30:20] You need to sell yourself and who you are, and you do that by telling your story!
[33:15] How do companies craft their personal story?
[36:45] People will work for less money, and way harder, for a cause they believe in.
[39:25] Mindfluence challenge of the week.
Mentioned in This Episode:
Free Webinar by Mindfluence Revolution
Email Mindfluence: team@mindfluencerevolution.com
Schedule a free call: www.meetme.so/mindfluencerevolution
Email Dr. Norton: drnorton@mindfluencerevolution.com
www.storytelling-in-business.com
Call Doug for a free consultation: 719-310-8586