Are you crazy enough to change the world? This is the question both Dr. Matthew and Bruce ask the audience. Our co-hosts go into a deep dive on the importance of contribution and what it means for your business and the community around you. Your business model should be designed around some form of contribution as it is the one thing that inspires people to be great. The guys are both firm believers that anybody can be a contributor. Do not let fear hold you back from showing your expert authority, because everybody can give back.
[0:40] Are you crazy enough to change the world?
[1:40] You can enrich the world and still make a living.
[2:00] Why is contribution so foundational when starting a business?
[4:50] The highest form of contribution is through your own business.
[6:15] Please go to http://mindfluencerevolution.com/you/ to see the Mindfluence YOUniverse diagram.
[8:20] Your business model should be designed around what kind of contribution you want to make.
[9:30] What is the invisible contribution manifesto?
[12:10] Don't be afraid to embrace your expert authority role.
[14:35] Think about how you can convey what you know to other people.
[15:30] Contribution inspires people.
[19:00] We can lose sight of connecting our service to the needs of others.
[22:40] You have to get out there and share your message with people.
[24:30] You are the solution to the unmet needs of your community.
[26:10] Who am -I- to be doing something like this?
[27:40] What's the worst thing that could happen?
[29:20] Challenge of the week? Take a look at the 4-part video course on how to turn your passion into profit over at http://www.mindfluencerevolution.com.
[31:00] “You are happiest while you're making the great contribution.” – John F Kennedy.
Mentioned In This Episode:
David Meerman Scott is a Marketing and Sales Strategist, author, and speaker. David is the author of ten books and has written business classics like, The Rules of Marketing & PR and Marketing Lessons from The Grateful Dead. David explains to Dr. Mathew Norton what he means by, “Advance planning is out – agile is IN!” David also shares insightful examples of several people who are doing real-time communications right and how they're able to use real-time to connect with their audience and potential customers.
[0:58] People don't want to be sold, but they do want information to things they care about.
[3:10] Matthew introduces David.
[4:45] What does David mean by real-time communications and how does that apply to business owners?
[7:00] David talks about what Mitch Jackson is doing right with his blog.
[10:35] Dr. Natasha Burgert used the power of real-time communications to bring awareness to the thigh gap craze.
[14:20] The vast majority of people blog about what's important to them and they're not listening to what's trending.
[15:40] What's the difference between the buying cycle versus the sales cycle?
[21:00] Companies that sell well are educating their audience and are not directly selling them.
[21:25] How did The Grateful Dead build a strong fan base?
[25:10] How can health care professionals connect with their clients better?
[30:25] Not a lot of people are using real-time communications to make a customer's experience better.
[31:20] The biggest barrier to real-time communication marketing is fear.
[33:40] David has a free e-book available on his website.
[34:10] Matthew and Bruce have a new 4-part video course on how to turn your passion into profit.
Mentioned In This Episode:
The New Rules of Sales and Service by David Meerman Scott.
Marketing Lessons from The Greateful Dead by David Meerman Scott.