The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Now displaying: April, 2016
Apr 27, 2016

Today’s conversation is focused around fulfilling our purpose and reason for being on the planet in the first place. Are you interested in experiencing greater success in your business and your life? But, wondering how are the two connected in the first place? As Benjamin Disraeli has said, the secret to success is constancy to purpose. But what if you don’t really know your purpose or can’t figure it out in the first place, as Bishop T.D. Jakes once said, if you can’t figure out your purpose, figure out your passion; for your passion will lead you right into your purpose. On this philosophically rich and insightful episode, Dr. Norton and co-host Bruce Hurley will deep dive into how core purpose sets the foundation and is the touchstone for your greatest success and fulfilment.

Make sure to also catch the Mindfluence Challenge of the week detailing the 6 critical questions you can ask yourself to clarify and articulate your core purpose.


Key Takeaways:

[1:05] “The secret to success is constancy to purpose.” Benjamin Disraeli

[1:31] “Purpose is the place where your deep gladness meets the world’s needs.” - Frederick Buechner

[2:01] Bruce shares his thoughts on the idea of core purpose. He says having your core purpose in mind is foundational to informing all of your activities.

[2:58] What’s the meaning of life? You Are!

[4:00] What is your Unique Compelling Contribution (UCC)?

[5:29] Meaning and purpose are personally discerned. We assume and search for meaning and that’s one of those things that come from the inside.

[6:05] Bruce shares a poem he wrote for an art project, on the meaning of life, when he was 12-years-old. He called it ‘The Meaning’.

[9:05] This idea of ‘meaning’ is not always unicorns and rainbows. There’s meaning in failure, there’s meaning in grief…learn to love the passion, that is all!

[11:40] Leaders need to be involved in directing and driving forward their core purpose and mission.

[13:15] Why is having an unwavering focus on your purpose so critical? How can it keep you moving forward?

[14:24] Having a clear core purpose is going to motivate you as a leader, but it’s also going to motivate your team, the people you serve, and the world.

[16:31] Keeping your purpose on the forefront of your mind will help keep your priorities straight. 

[18:21] Bruce shares a life changing book titled Awareness, by Anthony De Mello.

[19:39] Knowing your purpose will help you evaluate your progress and act as a guide to help you determine if you’re on your path.

[21:37] Why might you be feeling lost in your life or in your business? How can finding yourself in that lost place be a high positive energy state?   

[23:00] It’s important to connect your personal purpose to the company purpose. “The personal purpose of the leader should infuse the company purpose.”

[24:23] A study on truly exceptional companies that have prospered over the long-term found that the key component of their ability to endure and to thrive was a deeply held core purpose that created a strong sense of identity and continuity throughout the business.

[25:45] Don’t just create reasonable goals, create unreasonable goals. Don’t just create a realistic version of your contribution, create an idealistic one so that it’s bigger than you can imagine.

[26:55] Your ability to prosper as a company is not about what you sell, it’s about what you believe and that should drive everything that you do.

[28:31] The entire point of getting clear on your purpose is to inspire and lead your team and the people you serve.

[29:38] When defining your core purpose you need to be clear and genuine. It has to be meaningful to your business.

[30:48] If you want help with clarifying your core purpose shoot an email to to open up a dialogue and for free advice/guidance. 

[31:19] A clear understanding of how a person’s job contributes to their company’s reason for being is a powerful form of emotional compensation.

[31:42] The 5 important characteristics of a company’s core purpose by Jim Collins.

[32:46] Mindfluence success challenge: 6 critical questions to ask yourself to clarify and articulate your core purpose.

[35:12] Keep an eye out for the new, 90 day Mindfluence Revolution training program: From Passionate Purpose to Sustainable Success.

[36:13] To forget one’s purpose is the commonest form of stupidity.” - Friedrich Nietzsche


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz

Built to Last: Successful Habits of Visionary Companies by Jerry Porras and James Collins

Start With Why by Simon Sinek


The 5 important characteristics of a company’s core purpose by Jim Collins

  1. 1. It’s inspiring to those inside the company
  2. 2. It’s something that’s as valid a 100 years from now as it is today
  3. 3. It should help you think expansively about what you could do but aren’t doing
  4. 4. It should help you decide what not to do
  5. 5. It’s truly authentic to your company
Apr 20, 2016

Today’s guest asks what you would do if you treated your body with kindness. She also says that health begins by being good to yourself. Listen in for an important conversation with nutritionist, and health and happiness connection expert, Rebecca Scritchfield. Make sure to also catch the Mindfluence Challenge of the week to help you take some of these ideas and turn them into actions and results.


Key Takeaways:

[1:24] There is no such thing as insignificant effort. The risk is in doing nothing.

[3:03] Rebecca talks on the connections between health and happiness she is exploring in her new book.

[5:47] How does Rebecca define happiness? She says there are two basic elements to true happiness: emotional state and the long-term aspect. 

[8:26] Are professionals and business leaders often sacrificing their own health and well-being on the success journey?

[13:23] Rebecca explains how some corporate leaders can take it too far and put themselves on the back burner.

[15:43] There are a set of cultural expectations that are different for women and men.

[17:32] What would be the value for companies of creating a culture where health is a key feature? How practical is it to achieve something like that?

[23:01] Dr. Norton summarizes Rebecca’s points on creating a company culture with health in mind. 

[24:44] ANY effort you make in the direction of your values is a worthwhile effort, but it starts with leaders and with clearly defining company culture.

[27:45] Rebecca speaks on the relationship between self-care and productivity.

[29:47] Rebecca’s top advice on how to begin creating more successful health habits.

[35:05] Real habit change happens by making one choice at a time.

[36:52] How to contact Rebecca and check out her free Feel Great Guide.

[38:07] Mindfluence success challenge of the week is on evaluating your habits.

[39:58] For help with new positive habit formations, visit for our podcast discussion on habits.

[40:11] For help on creating positive change, email: and ask for the brand new 90 day business status diagnosis and key outcome program.


Mentioned in This Episode:

The Mindfluence YOUniverse

Body Kindness Podcast

Free Feel Great Guide by Rebecca Scritchfield 

The Overwhelmed: Work, Love, and Play by Bridget Sholty

New America Foundation

Apr 13, 2016

According to today’s guest, leadership is not a reward for performance. It’s a calling. Do you want to be a more genuine and authentic leader? To narrow the gap between who you are and how you lead, then stay tuned for an insightful conversation with leadership expert Joe Contrera. Make sure to also catch the Mindfluence Challenge of the week to help you begin putting some new leadership strategies into action.

The single most important characteristic of any leader is self honesty; without it you can’t lead anyone.


Key Takeaways:

[1:33] Dr. Norton tells us a little bit about Joe Contrera.

Key leadership factors that produce passionate and dynamic work engagement.

Program: The 5 critical truths of authentic leaders - employees respond best to leaders who are genuine and authentic but that unfortunately there’s frequently a gap b/w who they are and how they lead…

[3:01] Joe speaks to the gap between who a leader thinks they need to be and who they truly are.

[5:59] Being an entrepreneurs or business owner does not mean that one is meant to be a leader.

[8:03] What does Joe mean when he says leadership is a calling?

[12:00] What differentiates between truly being a leader and acting like one? Joe talks on how leading from a place of power vs. a place of force relate to this distinction.

[14:22] What can we do to inspire rather than demand from people to follow our leadership?

[18:58] How does the workings of the brain in response to emotional stimuli can affect one’s style of leadership?

[22:03] How can a leader practice holding people accountable while at the same time bringing out the best in them?

[28:29] From a leadership standpoint, it’s important to find out what drives a person, what’s important to them, and what they want.

[30:03] Joe thinks that motivation comes from two places. He talks on this point and on how you can motivate people.

[31:05] Joe’s practical strategy to help people lead more from their strengths.

[33:17] Check out Joe’s website for his contact information and the free resources such as

[34:45] Mindfluence Challenge: As yourself these 2 questions: Are there any disparities between who you are and who you think you need to be? What are you willing to do to realign your work and life more closely with who you really are?


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz

Power vs Force by David R. Hawkins

Aspire by Kevin Hall


Apr 6, 2016

In the words of Regina Brett, “No matter how you feel, get up, dress up, show up, and never give up.” And according to Woody Allen, “80% of success is showing up.” But what does it mean to “show up”? Showing up occurs on multiple levels and involves many distinct skill sets. Today, Dr. Norton and co-host Bruce Hurley will ask the question, “how do you show up as a leader?” Tune in as they examine some of the essential elements of the best answers to that question. Make sure to also catch the Mindfluence Challenge of the week and take advantage of a free scientific stress assessment, report and consult with Dr. Norton.


Key Takeaways:

[1:36] What does it mean to be a leader?

[3:02] How are leaders showing up?

[5:28] Always keep your eyes on the needs of the people you serve.

[7:45] You have to be connected & infected with your vision.

[11:43] What is an important part of what a leader should do, and often doesn’t do?

[14:44] The importance of pursuing meaningful contribution & a deeper purpose as your primary target.

[15:39] You have to be dedicated to the discipline of getting yourself into a high/positive state of flow.

[19:02] Leaders need to do different things at a higher level to inspire their team.

[22:01] You need to engage & inspire your team and hire people who are ‘inspirers’, rather than just managers.

[23:18] How do you dress as a leader? You need to show up dressed properly.

[25:42] Why you need to show up at your highest level every day and the ‘checklist cop out’.

[27:05] More advice on: showing up with confidence, listening & taking action, being the ‘real’ you, leading with love, and being magnanimous.   

[31:48] Mindfluence success challenge: are negative stress factors compromising the way you show up as a leader? Be honest with yourself.

[32:33] A scientific Stress Assessment, report, and a 30 min call with Dr. Norton, are all yours for free. Email your request to:


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz