The Mindfluence Revolution

The Mindfluence Revolution: Business Breakthroughs for Lasting Success is a weekly podcast created by business success strategists Dr. Matthew Norton and Bruce Hurley featuring revolutionary business ideas combined with breakthrough applications. This unique show alternates between high-energy host conversations and game-changing expert interviews to liberate and inspire professionals and small business owners for expanded success AND fulfillment. Each episode is filled with cutting-edge thought, brain science insights, and soul-driven messages to assist everyone from the already highly successful business leader, seeking to reinvent to next levels of contribution and entrepreneurial freedom, to the young professional and aspiring business owner designing and refining a new model for engagement and success.
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Jul 20, 2016

Consider these questions to get you started on the path to playing bigger.

What will you do? How will you impact the world? What is the most meaningful contribution you could make with your life? How big could you play? What is it that’s holding you back? What excuses are you making? What could you deliver that would really make a difference? What’s inside you that only you could express? Now, you may be thinking - “But what if I fail?” or “I’ll engage in something bigger later when I have more time?” or “Who says that I really have anything significant to offer?” or “I’ll create something unique once I’ve produced enough money and tended to my own security needs”. No matter how legitimate those thoughts appear to be, at their roots they’re excuses and lies. The first challenge is tuning in to hear the still/small voice calling you to your deeper purpose, the second is prioritizing this contribution or creative expression, and the third is not allowing your fears to succeed in stopping you. So are you ready to step out, take a bigger risk and play? Tune in to explore your possibilities for playing bigger, for creating and contributing something that really matters, starting today!


Key Takeaways:

[2:50] In case you’re struggling with dreaming, listen to Oprah Winfrey when she said “God can dream a bigger dream for you, far beyond anything you can imagine.”

[3:19] How fearing the possibility of failure can keep us from being our best selves.

[5:51] What would you do even if you knew you might fail?

[10:09] How might you play bigger? What does it mean to play bigger?

[16:33] What are some necessary ingredients to participate in playing bigger? The Why has to be big enough!

[21:01] How does the Why relate to core motivators?

[22:17] Notice what is holding you back - Fear of failure? Fear of success? Fear of change?

[25:28] Find out more about Dr. Norton’s favorite books in the links below.

[26:36] Fear is something that is never going to be overcome, so we must force ourselves forward in spite of the fear.

[30:39] Go beneath the surface where your deepest meaning resides and take action now.

[33:33] Another action step you can take is to celebrate all your victories. Bruce shares a neat trick you can use starting today!

[35:36] Here are a few more action steps by Dr. Norton to help you play bigger.

[36:54] Mindfluence success challenge: Choose at least two of the mentioned action steps to focus on and practice. Here are a few suggestions on how.

[38:02] Interested in help with exploring the possibilities for creating & contributing more powerfully? Go to to schedule a free breakthrough strategy call with Dr. Norton or Bruce Hurley.

[38:35] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, and sending questions & topic ideas! 


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Email Dr. Norton:

What to Do When It’s Your Turn by Seth Godin

The War of Art by Steven Pressfield

Jul 13, 2016

According to Harvard business school professor, Rosabeth Moss Kanter, surprises are the new normal and resilience is the new skill. A key finding from her research on great companies and effective leaders is that no one can completely avoid troubles, and potential pitfalls are everywhere. So the real skill is the resilience to climb out of the hole and bounce back. To discover how to go beyond simply bouncing back from adversity to truly thriving and contributing at a higher level as a result of obstacles you face, tune in for an inspiring interview with resilience expert, Wendy J. English. As Wendy says, our great ears don’t always come in packages we expect, as big challenges become our greatest gifts. Also, stick around until the end for this episode’s Mindfluence Success Challenge on how to put these insights into action.


Key Takeaways:

[1:50] Find out more about Wendy J. English, who has expertise in resiliency, change and personal power.

[2:50] What does it mean to be resilient and why is it so necessary, especially in our current day?

[8:48] How can we consciously move towards creating a culture of greater resilience?

[13:08] The more resilient and the stronger and the more inner control we have as a person, our circle of influence growths exponentially just because of the power we’re creating within. 

[14:54] What is the “change wave” and how does it relate to our emotions? Wendy explains further. 

[24:21] In this change wave, the most dangerous place that we get to is the comfort zone.

[26:55] For the introverted listeners, find out tips on improving your ability to adapt to change or to encourage you to disrupt yourself.

[32:05] For the leaders and team/support members listening, Wendy shares some applications on change and resilience. 

[33:54] Learn more about Wendy and her work here and in the links below.

[34:49] Mindfluence success challenge: Locate one attitude or routine you think could be holding you back & then determine one new creative action that you will take this week, even if it’s a bit risky. 

[35:51] If you’d like some help to spot some stuck places and some creative opportunities, go to to schedule a free breakthrough strategy call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Schedule a free call:

Books by Wendy English:

  • Young Women Bouncing Back
  • The Power of Complexity
  • The Power of Change
  • The Resilient Business

Email Wendy English:

Jul 6, 2016

You may achieve business success and your contribution may even leave a lasting impact on the world, and that’s part of a life well lived. But what if you’re not capable of sustaining or fully appreciating that success because of declining brain function that could also lead to a shorter life? While it doesn’t diminish what you achieved, your success may ultimately seem less meaningful if loss of mental clarity steals your ability to savor the outcomes you worked so hard to attain. What can you do to better guarantee your sustainable brain function and high level performance over the course of your lifetime? Or are we simply victims of chance?  Listen in to find out strategies to stockpile brain power for sustainable peak health and performance.


Key Takeaways: 

[2:40] Discover recent research findings on Alzheimer’s disease.

[3:14] Learn what current research suggests about making our brain less vulnerable to the ravages of aging.

[8:07] Today’s topics of discussion include: Can we consciously make ourselves more focused and aware? Or does it take changes in lifestyle and diet? Or is it completely out of our hands?

[9:34] Brain plasticity, reservoir of resilience and cognitive reserve.

[11:55] Are there things we can do to have more brain matter and functionality?

[13:07] Experiencing “senior moments” and indicators of a healthy brain. 

[15:47] How chronic stress, panic responses and diabetes relate to brain health.

[18:12] Discover what factors can help slow down the decline in cognitive function.

[24:14] Find out more about research on the connection between exercise/nutrition and cognitive/mental health.

[31:42] Discover how purpose in life/well-being, conscientiousness, social ties/engagement, and other factors relate to cognitive function and brain health.

[34:53] Dr. Norton’s advice following his research binge: explore new things, chill out more and just avoid downers.

[37:14] Mindfluence success challenge: Go back through your list of brain-optimizing actions and pick one or two that you are committed to improving today!

[38:45] Discover how to design a better balanced business and lifestyle gameplan so you can have more sustainable health and success. Go to to shcedule a free breakthough strategy call.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Shcedule a free call:

Jun 29, 2016

Discover how to avoid the top 5 ineffective marketing habits by building an effective marketing plan. Unless you are a marketing expert, you don’t know everything you need to know about strategic marketing. And, according to Marketing Expert, Wendy O’Donovan Philips, you have more to lose by not investing in marketing. Tune in to hear how to construct a highway of new business to drive straight into your company. Also, stick around to the end for this week’s Mindfluence Challenge on how to begin stepping up your marketing game.


Key Takeaways:

[2:04] Learn more about Wendy O’Donovan Phillips, president of BigBuzz Dental Marketing and co-founder of Dentistry Unchained.

[4:03] Discover the 4 elements of the Kaboom! method of effective marketing.

[5:54] The 3 main tools needed for an effective long-term marketing strategy.

[10:14] Check out the The Mindfluence YOUniverse diagram to see how centrally positioned Wendy’s contribution is in this entire success process.

[16:10] Find out why Marketing is all about staying the full course.

[21:32] Discover Wendy’s advice on executing a balanced, strategic marketing plan.

[26:03] How to balance these 4 marketing strategies: brand awareness, traditional media, online promotion, and internal marketing.

[30:49] Find out why your marketing plan should evolve with your business.

[36:23] Find out more about Wendy and BigBuzzInc in the links below.

[37:29] Mindfluence success challenge: Wondering what you should do for marketing? Ask the people who matter most - your clients. Find out more here.

[39:10] Discover how to craft a more sustainable business, and lifestyle of wealth, contribution, fun, and time freedom. Go to to schedule a free breakthrough strategy call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Shcedule a free call:

BigBuzzInc Dental Marketing

Contact Wendy: 720-350-4484 or 855-Big-Buzz

Dentistry Unchained


The Top 5 Ineffective Marketing Habits

Making Money is Killing Your Business by Chuck Blakeman

Jun 22, 2016

Fun drastically increases your clients’ and the public’s interest in engaging with you and your company. That is because Fun is a powerful contributor to the high, positive energy state of flow when you’re fully engaged in the present moment and it’s tied into dopamine release with a sense of pleasure in the activity. Fun also fosters a workplace culture that’s highly productive and profitable. Among companies denoted as Great in Fortune’s 100 best companies to work for, 81% of employees said they work in a Fun environment. Would yours say that? Tune in as we explore some strategies for igniting the attractive power of Fun for sustainable business success. Also, stick around to the end for this week’s Mindfluence Challenge on creating the Fun section of your sustainable success blueprint.


Key Takeaways:

[0:38] As Cyndi Lauper said, “Girls just wanna have Fun”, and as children we wanted to have it too. But don’t we all just still want to have Fun?

[1:27] Don’t miss the boat on Fun, because Fun is another key element - among wealth, contribution and time-freedom - which is necessary for long-term sustainable business success.

[4:11] Let’s talk about Fun from these two perspectives: 1) Are you and your team having Fun? 2) Are the people you serve having Fun?

[6:35] Bruce offers tips on how to ease your company’s culture into having more Fun, and to improve the kind of atmosphere and the level of Fun you have in your business.

[15:29] Discover how Fun and competence are mutually inclusive.

[21:17] There is a positive correlation between Fun and productivity, so as Fun goes up productivity goes up!

[24:17] Google search this: “Google’s 20% time” or listen as Bruce explains the concept.

[26:30] Still not convinced? Listen to Dr. Norton discuss how this concept has been explored from the brain science, psychology and neuro personal perspectives. 

[28:33] Bruce has a great idea on how you can use Fun as an outreach tool and for social media engagement.

[29:33] Engaged team members vs. disengaged employees. What a difference Fun makes!

[30:31] Ready to take notes? Because Bruce is giving away some great strategies on Fun.

[35:26] You CAN choose to have more Fun in your work and Dr. Norton challenges you to try this exploratory exercise.

[37:01] Mindfluence success challenge: Begin creating the Fun section of your sustainable success blueprint.

[37:56] Go to to schedule a free breakthrough strategy call with Dr. Norton if you’re willing to consider some change action right now.


Mentioned in This Episode:

The Mindfluence YOUniverse

Email Mindfluence:

Shcedule a free call:

Fortune’s 100 Best Companies to Work For

Cyndi Lauper

“Fun is creativity having fun.” - Albert Einstein

“I don't know how to not have fun. I'm dying and I'm having fun, and I'm going to keep having fun every day I've got left.” - Randy Pausch

“Fun is just another word for learning.” - Raph Koster  

Jun 15, 2016

According to a recent survey, there is a huge gap between desired behaviors and the reality of the workplace in the area of candor. While 99% of the respondents prefer a workplace in which people identify and discuss issues truthfully, only 44% believe their organization has a candid environment. Also, 70% of the respondents believe a lack of candor within their organization impacts the company’s ability to perform optimally. According to today’s guest, candor is a discipline for choosing words that build trust, keeping our promises, restoring courage, resilience, and integrity. If you would like to learn how to create a work environment that transcends mistrust and fear, while encouraging innovation and creativity, tune in for a compelling conversation with Laura Rittenhouse. Also, stick around to the end for this week’s Mindfluence Challenge on 5 behaviors and strategies to live by.


Key Takeaways:

[2:17] Find out more about Laura Rittenhouse, who says candor means to shine light into dark places.

[4:14] Learn how words are the cloths for our soul and the creative power they hold.

[7:27] Laura talks on the Declaration of Independence and “the world’s first blogger”.

[9:50] What is the meaning of the word candor, which originates from a Latin word meaning “whiteness” and “illumination”? 

[11:01] How candor is the language of trust.

[13:56] Trust is built on transparency.

[19:28] Laura believes we’re in a “candor crisis”; find out how the culture of fear we live in contributes to this crisis.

[24:13] It’s important to determine who you can and who you can’t trust, which impacts vulnerability. 

[25:05] Laura has developed a methodology for evaluating the absence or presence of candor. Find out how she measures market performance after gathering this data.

[29:27] It’s critical to lead with candor as opposed to “Truthiness”.

[31:51] Is it possible to train people to be more candid?

[35:42] Find out how you can learn more about today’s conversation. 

[36:50] Mindfluence success challenge: Learn these 5 behaviors and strategies, and make sure you’re always living and applying them.

[38:22] Go to to schedule a free strategy call with Dr. Norton and get some help with your business success or lifestyle goals. 


Mentioned in This Episode:

The Mindfluence YOUniverse

Rittenhouse Rankings

Laura Rittenhouse on LinkedIn

@LJRittenhouse on Twitter

Books by Laura Rittenhouse:

Stephen Colbert & Truthiness

Jun 8, 2016

Success is defined as the accomplishment of an aim or purpose, and for success to be sustainable it must be maintained at a certain level, indefinitely. Financial wealth is the typical indicator of success. Then there’s the opposing perspective that disdains ‘money focus’ in favor of service. The Mindfluence Revolution views success as an essential balance of wealth, contribution, fun and time freedom, along with the health and vitality to truly appreciate them. Similar to baking a cake, if you leave out any of the essential ingredients or if they’re improperly combined, the result just isn't fully satisfying. What else do we need, beyond financial wealth, to be truly successful and have it be sustainable? Listen in as Dr. Norton and co-host Bruce Hurley explore the most pressing challenge in every business - making success sustainable.


Key Takeaways:

[1:24] While more money beyond a point does not add to our happiness, it’s obvious that success in business requires a certain level of wealth.

[2:08] Consider these perspectives according to Franklin D. Roosevelt, Winston Churchill, Johann Wolfgang von Goethe, and Julia Cameron.

[6:05] Success sustainability and having individually-appropriate balance among the primary areas of focus: wealth, contribution, fun, and time freedom.

[9:11] Why do 96% of businesses fail within 10 years and how to be a part of that 4%? Why is it important to have a sustainability plan?

[15:10] The difference between just sustaining a business with relatively no change vs. having a business that’s dynamic, grows, changes, and innovates.

[19:05] Wealth, Contribution, Fun, and Time Freedom have to remain intimately connected to gain long-term, sustainable, dynamic success.

[20:12] Examples of businesses that failed in long-term sustainability because one of these 4 elements may have been missing.

[25:27] An example of the type of business that is sustainable and what to keep in mind regarding these 4 elements.

[29:02] Why is making success sustainable the most pressing challenge for businesses?

[32:09] How do you sustain anything, really? Focus, attention, and intention.

[33:40] Mindfluence success challenge: Listen in for the 3 questions to ask yourself in order to achieve sustainable success and move closer to your liberation.

[35:43] Would you like some help with business success sustainability? Go to to schedule a free strategy call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Jun 1, 2016

According to leadership and change expert, Kate Sweetman, when it comes to change, the fundamental starting place is our mindset - our attitudes, beliefs and habits. How many of us really want our familiar and comfortable routines challenged? We may say we want change but not at the expense of our established relationships and ingrained behaviors. Do you want to improve your business and possibly initiate a significant reinvention? Tune in for a transformational conversation with Kate, who says the roadmap for successful change begins with dissatisfaction and is multiplied by high level leadership. Stick around until the end for this week’s Mindfluence Challenge of the week so that you can begin to create some new results. In Kate’s words,


Key Takeaways:

[1:46] Who is Kate Sweetman?

[3:23] Kate breaks down the notion of reinvention, defined as “quantum, individual and organizational change, accelerated”.

[6:28] Prince is an example of how living in constant motion, constant innovation, continuous learning, and having intense curiosity leads to a lot of creativity.

[8:27] How much of what you’re doing today is different from what you did yesterday or a year ago?

[11:04] What is the Peter principle?

[12:42] The Law of 21st Century Business Jungle states: quickly adapt or perish, there’s no such thing as a steady state. Kate elaborates further.

[16:46] Kate speaks about people who’re quick to decide vs. less quick to decide.

[18:58] Dissatisfaction is the first of the five crucial elements to the reinvention formula.

[20:44] Kate speaks on the notion of the blindfolds as it relates to the 6 deadly blindfolds that cause leadership or organizational blindness.

[23:22] Blindfold #1 - Arrogance.

[25:38] Blindfold #2 - Negative feedback not acknowledged.

[27:04] Blindfold #3 - Dismissing competitor successes.

[28:56] Blindfold #4 - We know what’s best for the customer.

[32:05] Blindfold #5 - Believing problems don’t exist.

[34:00] Blindfold #6 - Avoiding the unavoidable.

[37:09] What is the antidote to organizational blindness?

[39:24] Kate shares an interesting interaction she had at a talk she gave on reinvention.

[42:50] Getting in contact with Kate Sweetman.

[43:48] Mindfluence success challenge: Is there something that you’d like to reinvent in your current approach to your work or life in general?

[45:22] Would you like some help with reinvention? Go to to shcedule a free call with Dr. Norton.


Mentioned in This Episode:

The Mindfluence YOUniverse

Center for Leading



May 25, 2016

What does your future hold? Not sure? Well, what future do you really want to create? If you can’t see it, then it may be due to a lack of focus. You might want to pause soon and give this renewed attention, because you will get to your future whether it’s the one you intend or not. As you’re barrelling down life’s highway, it’s important periodically to make sure you don’t miss a critical turn. It’s also likely that you’ll decide on some different, more meaningful destinations as you continue down the road. Dr. Norton and co-host Bruce Hurley examine how your desired future awaits your arrival and that you can get there more easily. Stick around until the end for this week’s Mindfluence Success Challenge on how you can jump start the process of arriving at your desired future.


Key Takeaways:

[1:22] How can you tune in more clearly to consider your desired future? Can you really create this future? Is that even possible?

[2:37] Could you get to your desired future faster & with greater ease? Are there blockages, blind spots or stuck habit patterns impeding your progress & creating excessive stress on you & everyone around you?

[4:04] Bruce agrees the quickest way to fail is to just stand still and not do anything.

[5:13] Today’s discussion focuses on the bigger picture benefit of a desired future than just achieving goals, outcomes, objectives, visions, etc.

[7:28] Dr. Norton & Bruce clarify the difference between a desired future and having goals.

[9:34] Your business should be supporting your lifestyle, and having a strong sense of what your desired future is plays a key role.

[12:17] What is it you really want? On a deeper vs. surface level!

[13:05] People want liberation from stress and anxiety. How can that be achieved?

[15:38] Why is it a big deal to have certainty around a desired future, even if it changes?

[16:51] Check out episode 62: Why Your Company Needs a Business Diagnosis, which explored dissatisfaction. 

[17:55] Today’s focus is related to the last potential dissatisfaction, which is your confidence in having a future that fits your dream outcomes.

[18:39] “Whatever you’re thinking, think bigger.” - Tony Hsieh, CEO of Zappos

[19:44] This is about stepping into your greatness & fulfilling your potential as a human being.

[20:46] Bruce created a list of questions to get you to think about what this desired future looks like for you.

[22:58] What is your biggest picture contribution you can make with your business? What is your most perfect desired lifestyle/future? How do you seamlessly blend your contribution with your lifestyle?

[24:16] What we’re doing right now is what’s going to lead to what we do in the future. But what if we don’t have a sense of what that future looks like?

[25:17] The Unique Compelling Contribution (UCC) at Mindfluence is the tool that is going to lead you to your desired future.

[27:22] What is the foundation of mission?

[28:49] Check out episode 60: Core Purpose… Your Success Foundation, which explored connecting to your core purpose.

[29:37] Also check out the Big Five for Life by John Strelecky, which is relevant to today’s discussion.

[31:08] Are you on the right bus? Bruce uses this analogy to explain the idea of being on the right path that will ultimately lead you to your desired future.

[33:49] Dr. Norton advises to stay alert to shifting destinations & to touching your core purpose, because you can otherwise miss some important signs along the way.

[36:05] Mindfluence success challenge: 1) Get some time alone, and either go for a run or mediate; 2) Open up a notebook, and begin dream writing about your ideal business & lifestyle future (this is your desired future).

[37:00] If you would like help with getting liberated so that you can get to your desired future, go to to shcedule a free strategy call.


Mentioned in This Episode:

The Mindfluence YOUniverse



Big Five for Life by John Strelecky

May 18, 2016

Chief Celebration Officer, Scott Friedman believes that if you’re too busy to celebrate, you’re too busy. According to Scott, celebration is acknowledging all that is good. The good work that you do, the people that you do it with, the people that you do it for, when your to-do list becomes your done list, and all the little and big milestones along the way. If you want to be far more successful and enjoy the journey a whole lot more, then tune in for an insightful conversation with Scott Friedman, a motivational humorist and customer experience expert. Stick around until the end for The Mindfluence Success Challenge of the week on celebration, unselfish risk, and surprise!


Key Takeaways:

[1:38] Who is Scott Friedman?

[3:08] What are Scott’s primary duties as Chief Celebration Officer?

[4:28] Scott talks on the importance of celebration in life and in the workplace.

[6:02] Why is celebration so important?

[8:28] What strategies can we use to incorporate celebration more into our workplace?

[9:45] One of Scott’s favorite tools for incorporating celebration in the workplace - the difference between deadline and finish line. Scott shares more examples!

[13:48] Scott incorporates both structured and spontaneous methods for celebration, such as the “Jar of Awesomeness”.

[16:14] Because of cultural differences across organizations, you have to adapt the different rituals that fit the culture.

[19:28] Scott shares an awesome story on surprising his wife on her birthday.

[22:38] Scott shares another story on when he was pleasantly surprised & about an organization that surprises their customer to create customer connection.

[25:42] A GPS navigation system expressed in terms of gratitude, play and surprise.

[26:47] What is the Sellebrate Mindset?

[28:53] Start the day with 10 pennies in your left pocket. Scott explains.

[31:24] What is the value of having more humor in the workplace?

[34:18] One of Scott’s rituals is a re-gifting party. He explains how this ritual creates a lot of laughter and comradery in the workplace. 

[36:25] How to get in touch with Scott.

[37:19] Mindfluence success challenge: Celebrate more often, take more unselfish risk, and surprise the people around you.

[38:41] Check out the new 360 degree business diagnosis & liberation blueprint program and go to to connect with Dr. Norton on a free strategy call.


Mentioned in This Episode:

The Mindfluence YOUniverse

Friedman & Associates

Together We Can Change the World

Books by Scott Friedman

  • - Celebrate: Lessons Learned from the World's Most Admired Organizations
  • - Using Humor for a Change
  • - A Celebration a Day! 365 Ways to a Happier, Healthier Workplace
May 11, 2016

Where are you stuck and what do you need to be liberated? We aren’t talking about masking or managing your business problem symptoms, we’re talking about clarifying the cause and truly resolving it. As a result of undiagnosed and unresolved problems, many smart people remain stuck, living and working at less than their full potential. Dr. Matthew Norton and co-host Bruce Hurley explore the dissatisfactions and blockages that affect leaders and their businesses; necessitating a diagnosis and a blueprint for liberation. Stay tuned to the end for this week’s Mindfluence Challenge.


Key Takeaways:

[0:37] Dr. Norton shares a few quotes that resonate with the theme of today’s show.

[1:36] You can’t know what to do to fully recover if you don’t clearly know your underlying condition & what’s preventing you from operating at peak performance.

[3:11] Human factors holding you and your team back from becoming the best versions of yourselves are blockages and the process of breaking free of them is liberation

[4:52] One of the things you need to be liberated from is the unquestioned status quo.

[5:13] Another things is society’s expectations of you.

[5:58] Another big one is your fears. “You can be frightened or enlightened, but you can’t be both.”

[6:31] We see a lot of stress and overwhelm as blockages.

[8:19] “Diagnosis” is the process of identifying what you need to be liberated from.

[8:47] Bruce always feels like he needs to be liberated from his bad habits like procrastination and poor organization. What do you need to be liberated from?

[9:26] What are the things that are holding you back from living your best life?

[9:53] Imagine what would happen in your business if every member of your team could identify their own blockages?

[11:01] The path of least resistance is the path that you should be on - a path that has flow.

[12:05] Bruce shares a great liberation story on achieving outstanding outcomes in business by letting go of personal blockages.

[17:19] Prior to getting to liberation, it’s important to come to a diagnostic conclusion. How do you begin this diagnostic process?

[18:19] Symptoms and signs: success blockages, fears, stressors, uncertainties, negative patterns, overwhelms, blind spots, etc. 

[19:15] Part of this liberation process is a willingness to open yourself up to really seeing yourself; and there are strategies and processes to do this, and it takes time.

[21:11] You can break through your blockages and when you do you’ll be living in a place of liberation which most people don’t even visit.

[22:35] “Blockages” is another way of saying things are out of balance with how you’re expressing yourself and engaging other human beings out there.

[25:23] The key takeaway: It’s not what you’re doing or not doing in your business that’s been holding you back. So what is it?

[27:00] Start by examining your dissatisfactions, to get some clues and be able to see what needs to be addressed.

[28:57] What are some potential dissatisfactions which indicate some action needs to be taken?

[30:21] The positive thing about looking at negative things is that you are empowered to do something about it.

[33:14] In Mindfluence, the opposite of blockage is liberation. “You become liberated by empowering yourself to break through those blockages.”

[35:30] Problems are good symptom clues and a lot of times it takes problems to get help.

[36:53] What does it take to get a full, clear and comprehensive business diagnosis that will lead to a liberation blueprint so you can get the success you’re looking for.

[38:49] Mindfluence success challenge: Brainstorm a list of your dissatisfactions and if you want a free help in doing so, send an email to

[40:42] “To solve any problem here are 3 questions to ask yourself: First, What could I do? Second, What could I read? And third, Who could I ask?” - Jim Rohn


Mentioned in This Episode:

The Mindfluence YOUniverse

May 4, 2016

According to today’s guest, it doesn’t matter how much we do if what we do doesn’t really matter. If you want to have more influence in the world, more sustainable business success, and greater fulfillment in the journey, then tune in for Dr. Norton’s inspiring conversation with Organizational Development and Start with Why Purpose Expert, David Mead. David is of the opinion that your Why comes from your past; it is who you already are at your best so you’re simply uncovering who that person is. Make sure to also catch the Mindfluence Challenge of the week to help you take more purpose filled action and create more significant results. 


Key Takeaways:

[1:22] Financial results don’t define us. What defines us is the impact we have on the lives of others.

[1:38] Who is David Mead?

[2:48] David shares the story behind becoming the Chief of What’s Next at Start with Why.

[4:15] As adults why do we need to start with Why?

[7:20] The Why is intangible - The Why is a feeling, it’s a belief, it’s a worldview that we have.

[9:18] What are some of the benefits of focusing on the Why?

[10:39] What’s a ‘Why Statement’? David also shares the Why behind what drives him to make a positive change.

[13:59] The concept of nested Whys as it relates to an organization’s Why in relation to the individuals’ Whys.

[17:52] What can happen in a business if the top leadership in the organization doesn’t clarify a foundational Why?

[19:30] How are we biologically wired/driven to engage at this level? David explains using Simon’s Golden Circle concept.

[23:00] Integration of the What, How, and Why and having balance between the 3.

[24:07] Why does success become one of our biggest challenges? What’s the Split as conceptualized by Simon Sinek?

[28:07] What happens to an organization that loses their Why? They stay in business, but they’re surviving not thriving.

[29:14] David articulates on the Why discovery process. Listen in here if you have not yet discovered your Why.

[33:10] What to do next after discovering your Why.

[36:28] Contact information for David and his organization. Also, Google “Start with Why” or “Simon Sinek” for more information and resources.

[37:49] Mindfluence success challenge: Begin the discovery process for revealing your Why and then create a draft Why Statement.

[39:08] The New Mindfluence Revolution training program, From Passionate Purpose to Sustainable Success, is now accessible by emailing

[39:47] “Finding something that inspires us is good. Doing something with what inspires us is better.” - David Mead


Mentioned in This Episode:

The Mindfluence YOUniverse

Mindfluence Revolution training program: From Passionate Purpose to Sustainable Success

David Mead - Chief of What's Next

Start With Why podcast

Why Discovery Course

The Golden Circle by Simon Sinek

Apr 27, 2016

Today’s conversation is focused around fulfilling our purpose and reason for being on the planet in the first place. Are you interested in experiencing greater success in your business and your life? But, wondering how are the two connected in the first place? As Benjamin Disraeli has said, the secret to success is constancy to purpose. But what if you don’t really know your purpose or can’t figure it out in the first place, as Bishop T.D. Jakes once said, if you can’t figure out your purpose, figure out your passion; for your passion will lead you right into your purpose. On this philosophically rich and insightful episode, Dr. Norton and co-host Bruce Hurley will deep dive into how core purpose sets the foundation and is the touchstone for your greatest success and fulfilment.

Make sure to also catch the Mindfluence Challenge of the week detailing the 6 critical questions you can ask yourself to clarify and articulate your core purpose.


Key Takeaways:

[1:05] “The secret to success is constancy to purpose.” Benjamin Disraeli

[1:31] “Purpose is the place where your deep gladness meets the world’s needs.” - Frederick Buechner

[2:01] Bruce shares his thoughts on the idea of core purpose. He says having your core purpose in mind is foundational to informing all of your activities.

[2:58] What’s the meaning of life? You Are!

[4:00] What is your Unique Compelling Contribution (UCC)?

[5:29] Meaning and purpose are personally discerned. We assume and search for meaning and that’s one of those things that come from the inside.

[6:05] Bruce shares a poem he wrote for an art project, on the meaning of life, when he was 12-years-old. He called it ‘The Meaning’.

[9:05] This idea of ‘meaning’ is not always unicorns and rainbows. There’s meaning in failure, there’s meaning in grief…learn to love the passion, that is all!

[11:40] Leaders need to be involved in directing and driving forward their core purpose and mission.

[13:15] Why is having an unwavering focus on your purpose so critical? How can it keep you moving forward?

[14:24] Having a clear core purpose is going to motivate you as a leader, but it’s also going to motivate your team, the people you serve, and the world.

[16:31] Keeping your purpose on the forefront of your mind will help keep your priorities straight. 

[18:21] Bruce shares a life changing book titled Awareness, by Anthony De Mello.

[19:39] Knowing your purpose will help you evaluate your progress and act as a guide to help you determine if you’re on your path.

[21:37] Why might you be feeling lost in your life or in your business? How can finding yourself in that lost place be a high positive energy state?   

[23:00] It’s important to connect your personal purpose to the company purpose. “The personal purpose of the leader should infuse the company purpose.”

[24:23] A study on truly exceptional companies that have prospered over the long-term found that the key component of their ability to endure and to thrive was a deeply held core purpose that created a strong sense of identity and continuity throughout the business.

[25:45] Don’t just create reasonable goals, create unreasonable goals. Don’t just create a realistic version of your contribution, create an idealistic one so that it’s bigger than you can imagine.

[26:55] Your ability to prosper as a company is not about what you sell, it’s about what you believe and that should drive everything that you do.

[28:31] The entire point of getting clear on your purpose is to inspire and lead your team and the people you serve.

[29:38] When defining your core purpose you need to be clear and genuine. It has to be meaningful to your business.

[30:48] If you want help with clarifying your core purpose shoot an email to to open up a dialogue and for free advice/guidance. 

[31:19] A clear understanding of how a person’s job contributes to their company’s reason for being is a powerful form of emotional compensation.

[31:42] The 5 important characteristics of a company’s core purpose by Jim Collins.

[32:46] Mindfluence success challenge: 6 critical questions to ask yourself to clarify and articulate your core purpose.

[35:12] Keep an eye out for the new, 90 day Mindfluence Revolution training program: From Passionate Purpose to Sustainable Success.

[36:13] To forget one’s purpose is the commonest form of stupidity.” - Friedrich Nietzsche


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz

Built to Last: Successful Habits of Visionary Companies by Jerry Porras and James Collins

Start With Why by Simon Sinek


The 5 important characteristics of a company’s core purpose by Jim Collins

  1. 1. It’s inspiring to those inside the company
  2. 2. It’s something that’s as valid a 100 years from now as it is today
  3. 3. It should help you think expansively about what you could do but aren’t doing
  4. 4. It should help you decide what not to do
  5. 5. It’s truly authentic to your company
Apr 20, 2016

Today’s guest asks what you would do if you treated your body with kindness. She also says that health begins by being good to yourself. Listen in for an important conversation with nutritionist, and health and happiness connection expert, Rebecca Scritchfield. Make sure to also catch the Mindfluence Challenge of the week to help you take some of these ideas and turn them into actions and results.


Key Takeaways:

[1:24] There is no such thing as insignificant effort. The risk is in doing nothing.

[3:03] Rebecca talks on the connections between health and happiness she is exploring in her new book.

[5:47] How does Rebecca define happiness? She says there are two basic elements to true happiness: emotional state and the long-term aspect. 

[8:26] Are professionals and business leaders often sacrificing their own health and well-being on the success journey?

[13:23] Rebecca explains how some corporate leaders can take it too far and put themselves on the back burner.

[15:43] There are a set of cultural expectations that are different for women and men.

[17:32] What would be the value for companies of creating a culture where health is a key feature? How practical is it to achieve something like that?

[23:01] Dr. Norton summarizes Rebecca’s points on creating a company culture with health in mind. 

[24:44] ANY effort you make in the direction of your values is a worthwhile effort, but it starts with leaders and with clearly defining company culture.

[27:45] Rebecca speaks on the relationship between self-care and productivity.

[29:47] Rebecca’s top advice on how to begin creating more successful health habits.

[35:05] Real habit change happens by making one choice at a time.

[36:52] How to contact Rebecca and check out her free Feel Great Guide.

[38:07] Mindfluence success challenge of the week is on evaluating your habits.

[39:58] For help with new positive habit formations, visit for our podcast discussion on habits.

[40:11] For help on creating positive change, email: and ask for the brand new 90 day business status diagnosis and key outcome program.


Mentioned in This Episode:

The Mindfluence YOUniverse

Body Kindness Podcast

Free Feel Great Guide by Rebecca Scritchfield 

The Overwhelmed: Work, Love, and Play by Bridget Sholty

New America Foundation

Apr 13, 2016

According to today’s guest, leadership is not a reward for performance. It’s a calling. Do you want to be a more genuine and authentic leader? To narrow the gap between who you are and how you lead, then stay tuned for an insightful conversation with leadership expert Joe Contrera. Make sure to also catch the Mindfluence Challenge of the week to help you begin putting some new leadership strategies into action.

The single most important characteristic of any leader is self honesty; without it you can’t lead anyone.


Key Takeaways:

[1:33] Dr. Norton tells us a little bit about Joe Contrera.

Key leadership factors that produce passionate and dynamic work engagement.

Program: The 5 critical truths of authentic leaders - employees respond best to leaders who are genuine and authentic but that unfortunately there’s frequently a gap b/w who they are and how they lead…

[3:01] Joe speaks to the gap between who a leader thinks they need to be and who they truly are.

[5:59] Being an entrepreneurs or business owner does not mean that one is meant to be a leader.

[8:03] What does Joe mean when he says leadership is a calling?

[12:00] What differentiates between truly being a leader and acting like one? Joe talks on how leading from a place of power vs. a place of force relate to this distinction.

[14:22] What can we do to inspire rather than demand from people to follow our leadership?

[18:58] How does the workings of the brain in response to emotional stimuli can affect one’s style of leadership?

[22:03] How can a leader practice holding people accountable while at the same time bringing out the best in them?

[28:29] From a leadership standpoint, it’s important to find out what drives a person, what’s important to them, and what they want.

[30:03] Joe thinks that motivation comes from two places. He talks on this point and on how you can motivate people.

[31:05] Joe’s practical strategy to help people lead more from their strengths.

[33:17] Check out Joe’s website for his contact information and the free resources such as

[34:45] Mindfluence Challenge: As yourself these 2 questions: Are there any disparities between who you are and who you think you need to be? What are you willing to do to realign your work and life more closely with who you really are?


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz

Power vs Force by David R. Hawkins

Aspire by Kevin Hall


Apr 6, 2016

In the words of Regina Brett, “No matter how you feel, get up, dress up, show up, and never give up.” And according to Woody Allen, “80% of success is showing up.” But what does it mean to “show up”? Showing up occurs on multiple levels and involves many distinct skill sets. Today, Dr. Norton and co-host Bruce Hurley will ask the question, “how do you show up as a leader?” Tune in as they examine some of the essential elements of the best answers to that question. Make sure to also catch the Mindfluence Challenge of the week and take advantage of a free scientific stress assessment, report and consult with Dr. Norton.


Key Takeaways:

[1:36] What does it mean to be a leader?

[3:02] How are leaders showing up?

[5:28] Always keep your eyes on the needs of the people you serve.

[7:45] You have to be connected & infected with your vision.

[11:43] What is an important part of what a leader should do, and often doesn’t do?

[14:44] The importance of pursuing meaningful contribution & a deeper purpose as your primary target.

[15:39] You have to be dedicated to the discipline of getting yourself into a high/positive state of flow.

[19:02] Leaders need to do different things at a higher level to inspire their team.

[22:01] You need to engage & inspire your team and hire people who are ‘inspirers’, rather than just managers.

[23:18] How do you dress as a leader? You need to show up dressed properly.

[25:42] Why you need to show up at your highest level every day and the ‘checklist cop out’.

[27:05] More advice on: showing up with confidence, listening & taking action, being the ‘real’ you, leading with love, and being magnanimous.   

[31:48] Mindfluence success challenge: are negative stress factors compromising the way you show up as a leader? Be honest with yourself.

[32:33] A scientific Stress Assessment, report, and a 30 min call with Dr. Norton, are all yours for free. Email your request to:


Mentioned in This Episode:

The Mindfluence YOUniverse

Entreprescore Mini-Quiz

Mar 30, 2016

In the words of Bruce Lee, always be yourself, express yourself, and have faith in yourself. Do not go out and look for a successful personality and duplicate it. But who is that true self within? How can you bring that best version of you into its more powerful outward expression for greater success and fulfillment? If you wanna improve your ability to connect with people and expand your influence, then stay tuned for a very interesting dialogue with image expert, Janice Hurley. Make sure to catch the Mindfluence Challenge of the week to learn how you can put these image insights into practice. 


Key Takeaways:

[1:27] Oscar Wild Success is a science. If you have the conditions, you get the results.

[1:43] Who is Janice Hurley?

[2:51] What lead Janice to focus on this aspect of business success?

[5:31] How do you see image as impacting our ability to connect and influence?

[6:18] two common traits of successful people by Yale

[7:22] Different elements on image, and physical appearance is only one of them.

[8:45] Janice speaks on having said that successful people have learned how to have a compelling presence that can be used consistently.

[11:48] What type of individuals does Janice typically have as clients?

[14:45] What does she typically find in her clients as she provides help for people? [rewrite]

[17:17] How does self-image impact the way others perceive us? How can

[20:09] How can we improve our confidence and how that relates to other peoples perception of our confidence?

connection between a persons self-confidence and whether that person is more likeable

[22:44] What would make one person more likeable than another as far as image is concerned?

[24:57] Every situation that arises, we can put in 2 categories: something we have control over or something we dont have control over!

[26:45] What are some of the things that have changed over the last 5-10 years, in the image realm?

[29:27] Top 3 worst dressed mistakes that men and women make

[32:33] Janices final thoughts and applications

[35:02] Mindfluence success challenge for this week: determine one thing that you can modify to improve your first impression with people.

[36:04] Would you like to create better success conditions so that you can achieve the success results youre seeking start by accessing Assessment for free 13 categories of business success


Mentioned in This Episode:

Mindfluence Revolution Website


Mar 23, 2016

Do you want to learn how to maximize your brain for greater effectiveness, success and fulfilment? Todays guest, Scott Halford from Complete Intelligence, is a neuroscience expert in the areas of achievement psychology, including brain-based behavioral science, emotional intelligence, critical thinking, and the principles of influence. According to Scott, hope doesnt change the future; it changes how you feel about it, it can never be false, and you either have it or you dont. He also says there are two ways to slow down ageing, by frequently engaging in completely new experiences and by interacting with people who lift you up. Tune in to hear Dr. Matthew and Scott discuss many of these topics from the brain/biology perspective on todays show.


Key Takeaways:

[1:30] Who is Scott Halford?

[3:01] Why does Scott say the most effective individuals & leaders of the 21st century will be those who understand their biology?

[4:33] What critical role do emotions play in our ability to make decisions? What is emotional intelligence?

[6:21] Scott talks about the concept of NeuroLeadership.

[8:07] Scott explains how being in business today can be very harmful to our brain.

[12:19] Dr. Mathew talks on how his work has focused on trying to restore physiological balance.

[13:15] What does Scott mean by Activate Your Brain, in his new book?

[14:48] How can you dose yourself with neurotransmitter benefits by doing things that lead to a great sense of well-being?

[16:55] Start small but start now is the key to activating the circuitry in the brain that gets you to keep on going and to create momentum.

[18:18] What are some helpful success strategies that we can leverage for greater effectiveness and success? What is the 50/10 rule?

[21:48] Scott shares a story about the benefits of staring out the window!

[24:48] Is will power something you either have or you dont, or can it be trained or developed? Scott discusses the latest research on will power and decision making.

[27:34] Dr. Mathew talks on how positive habit formation allows us to rely less on will power.

[28:59] Brain builds neural pathways off of what you want to do not what you dont want to do.

[30:41] Which two brain circuitries are critical for motivation? The why keeps you in the game and the how keeps you repeating the game. 

[32:39] How can you contact Scott?

[33:32] Mindfluence Success Challenge of the week: Write down your definition of success.

[34:21] One more insight from Scott on how your brain listens to you.


Mentioned in This Episode:

Be A Shortcut: The Secret Fast Track to Business Success, Book by Scott G. Halford

Activate Your Brain: How Understanding Your Brain Can Improve Your Work - and Your Life, Book by Scott G. Halford

Mar 16, 2016

People are hardwired for contribution and this is why entrepreneurs who make a contribution to the world and to the people they serve are often happier and more fulfilled. There are entrepreneurs like Kevin O'Leary from Shark Tank who are all about the bottom-line and whether it makes money or not, but one can assume he is not as happy or even as fulfilled. Dr. Matthew and Bruce talk on how you can actually do both, make money and bring contribution to your customers and team, on today's episode.


Key Takeaways:

[2:05] True entrepreneurs are driven to serve and to lead.

[2:10] Bruce talks about the contribution perspective.

[3:55] Is Kevin O'Leary the least happy person on Shark Tank?
[4:55] People like Steve Jobs and Tony Hsieh serve the market's unmet needs.

[5:45] When Roger Bannister ran a mile in four minutes, he inspired others to do the same as well.

[7:00] You will also provide inspiration to your team, not just your customers.

[7:45] People who are just focused on the bottom-line aren't as fulfilled.

[8:15] If you're just focusing on money, then you're somewhere in the middle of the process.

[9:35] It always starts with the public's unmet needs.

[10:30] Why do you own a business?

[12:55] People can have massive success, but still be unfulfilled.

[13:25] You can contribute to your success while you're making money.

[14:15] Business people feel lost because they're on a hamster wheel.

[14:30] We're hardwired for contribution.

[17:15] So many businesses do not relate to the people they serve.

[19:55] If you're not engaged with your own story, it's very hard for others to follow suit.

[23:50] A lot of entrepreneurs fall in love with an idea they have and naively believe it will sell.

[24:00] Ask yourself: What are the public's unmet needs and how can I solve it?

[25:10] Bruce talks about the 4 primary business mindsets: Hamster, Inventor, Problem Solver, and Guide.

[29:00] Dr. Matthew explains 'hair on fire, customer pain'. 

[29:40] Look for the customers with their hair on fire. How can you solve their problems?

[32:00] To test an idea, Bruce would run an ad to test the market before he'd make the product.

[33:55] A common mistake startups make is that they solve problems nobody has.

[34:25] Even if you've been in business for a long time, think of your company as a startup to change your perspective on old and out of date business models. How would you do it differently?

[35:35] Challenge of the week: Look at the public and see who has their hair on fire.


Mentioned in This Episode:

Mar 9, 2016

Mark Sanborn is the author of The Fred Factor, both a NY Times and Wall Street Journal bestseller. Fred was a mailman in Mark's neighborhood who took what others considered a simple and boring task and made it extraordinary. Mark learned four important principles from Fred that he shares with us in today's episode with Dr. Matthew.


Key Takeaways:

[2:35] Mark talks about the first Fred he has ever met.

[3:40] Fred impressed Mark so much that he wrote a book about him titled: The Fred Factor.

[4:10] The premise to Mark's book is that nobody can prevent you from being extraordinary.

[5:05] Everybody makes a difference. The only question is what kind of difference?

[6:45] Sometimes passion isn't enough. You need to have a process on how you get things done.

[8:25] We can create a transaction and then turn it into a connection with other people. Mark explains further.

[9:35] The ability for your employees to connect with others is what builds customer loyalty.

[11:30] You can add value to anything you do and it won't cost you a dime.

[14:15] Customers need three As: Attention, Acknowledgment, and Action.

[17:45] What are you doing differently from everyone else?

[19:45] Now that you are successful, are you still having fun?

[23:20] Methods that worked 20 years ago, might not work today. You have to constantly reinvent yourself.

[24:15] Although reflection is difficult, it needs to happen in order for you to grow.

[29:45] Mark has learned a lot from just sitting down at a bar and talking to bartenders.

[30:25] Closing thoughts: always ask, 'How can I help?'

[32:40] Mark blogs weekly and provides a lot of information for free. Visit his website for more!

[33:25] Challenge of the week: pay greater attention on how you interact with your team/clients/family and be more present with each person.


Mentioned in This Episode:

The Fred Factor by Mark Sanborn

Fred 2.0 by Mark Sanborn

Mar 2, 2016

Judy Robinett is the author of How to Be a Power Connector and she helps other business professionals achieve breakthrough results through the power of connecting with others. She has more than 30 years of experience as an entrepreneur and corporate leader and has a ton of wisdom to share on today's episode. Find out how you can better connect with others and develop quality relationships.


Key Takeaways:

[4:00] Everything is connected to people.

[5:05] Until Judy was 40, she thought she was shy.

[5:10] You only need about 25 people to get to any goal.

[7:05] Half of the people in the U.S. think they're shy, but a psychiatrist will tell you it's only 12%.

[7:20] You can add value almost immediately by just saying 'hi'.

[8:00] Learn how to talk to strangers. We only talk to strangers 2-3% of the time.

[9:10] Networking events are a waste of time.

[10:35] Judy shares her Cain theory of economics.

[12:25] How do we build a robust network?

[13:20] People are often not diverse. They hang out with the same people in their industry.

[13:55] Ask someone who’s already in your network two golden questions – Judy explains.

[14:05] People you already know have the connections you need.

[15:25] People have an amazing amount of wisdom; don't be afraid to ask questions.

[17:55] You have to give twice before you ask. Show others you have their back.

[19:00] Make an assessment of your current network and work from there.

[22:30] You don't know who your connections know.

[24:20] How do you 'crack' the funding code and get funding for your business?

[26:15] Entrepreneurs don't understand the investor's mindset and that's where they fail the most.

[28:50] Money is available, but people just have a hard time connecting the dots.

[31:50] It takes three pivots of your business model before you're able to generate reoccurring revenue.

[34:45] Challenge of the week? Make an assessment of your current network and then decide who you need to meet to help you advance to the next step.


Mentioned in This Episode:

How to Be a Power Connector by Judy Robinett

Feb 24, 2016

Dr. Matthew and Bruce discuss why it's important to think about incorporating innovation into your business. When you're providing a service no one else is providing, not only do you have a competitive edge, but you can also make your own rules along the way. Humans are designed to be creative and if you can incorporate that into your business model, you'll find it will fuel you to new heights and achievements without it leaving you drained or burned out. 


Key Takeaways:

[3:40] Most business owners don't think about innovation.

[5:00] What do you do that benefits people? What's in it for them?

[6:10] You can't be the only guy doing what you do without a little bit of innovation.

[6:55] The traditional way to solve problems is falling short because it fails to inspire people.

[7:25] What does Bruce mean by innovation in this context?

[10:20] When you apply creativity to your business model, you get a double benefit that prevents you from being burned out.

[11:00] Dr. Matthew talks about innovation and Steve Jobs.

[12:35] We're designed to be creative.

[13:30] Creativity + innovation = impact.

[15:40] When you're offering something other people aren't offering, you can make your own rules.

[18:00] Innovation doesn't always mean you have to reinvent the wheel. Dr. Matthew shares some examples.

[25:00] Reach out to The Mindfluence Revolution team to get your free behavioral assessment test.

[26:10] Make a list of some of the unmet needs of your target audience.

[30:15] Dr. Matthew and Bruce would love to help you break free.

[32:40] Challenge of the week: we have some questions for you to answer.

[32:38] What can you do right now to truly innovate instead of merely imitate?

[32:45] What unique perspectives might form the foundations of your progressive business?

[33:00] How can you reach out to the public in unique ways?

[33:10] What state of the art service can you introduce?

[33:20] What new strategies or ground breaking systems can you create?

[33:40] How can you creatively engage your team?


Mentioned in This Episode:

Feb 17, 2016

Today's guest is Chuck Blakeman. Chuck's first book, Making Money Is Killing Your Business, was rated the best business book of the year by the National Federation of Independent Business. Chuck is a successful entrepreneur and world-renowned business advisor. He has built ten businesses in seven industries across four continents. Chuck's message is simple, you can't buy back time, and so are you using your time efficiently?


Key Takeaways:

[1:25] Time vs. Money!

[2:50] Is making money really killing your business?

[3:25] Why is making money a bad reason to be in business?

[4:25] What's your 'big why'? What are your life-time goals?

[5:05] Money is just a resource.

[5:40] Making money is actually running away from something. It's a survival mechanism.

[6:00] Find something you can run toward.

[7:30] What are the stages of business? There are seven.

[8:45] Chuck shares a client story.

[11:50] Money is easier to make than time.

[12:15] Figure out how to make more money in less time.

[14:15] Why is retirement a bad idea?

[16:10] If you don't have a purpose, you're likely to die sooner.

[16:35] The joy is in the pursuit, not in the acquisition.

[18:40] Chuck shares another interesting story about purchasing a Lamborghini.

[20:05] The least asked question in business is - “Why?”

[22:20] What's the number one indicator of success?

[24:30] Take action and measure your progress.

[25:00] Learning vs. education – What's the difference?

[27:10] How can I apply this information in my business?

[28:10] “Whether you think you can, or think you can't -- you’re right.” - Henry Ford

[30:15] Ask yourself these two important questions to literally create a complete mental mind shift.

[33:35] Why are employees always a bad idea?

[37:30] Check out both of Chunk's books and his website.

[38:40] Challenge of the week: Determine your next action strategy and take action this week.


Mentioned in This Episode:

Feb 10, 2016

Outreach is a necessary part of reaching out and developing a human connection with your clients, customers, and audience; and this is the main focus of today's conversation. How can you utilize outreach to its full potential without coming across as overly salesy and unauthentic? Well, you only get one chance to make a good first impression, which is why Dr. Matthew Norton and Bruce Hurley talk about defining your messaging, who you are, and what problem you're trying to solve.


Key Takeaways:

[1:15] What should your outreach consist of? Sell the problem you solve.

[1:35] How should you deliver your outreach? Create an authentic human connection.

[2:40] Most people don't bring enthusiasm to their presentation.

[7:10] You have so much to offer the world. Embrace it!

[8:20] What does Dr. Matthew and Bruce mean by 'outreach'?

[10:20] Bruce shares a personal story on how to connect better with your customers.

[12:55] Outreach is necessary. It helps put you out there.

[15:00] Outreach is effective when you focus on gaining a customer's trust first.

[16:55] What outreach methods have the most positive impact on customers?

[18:50] Most outreach methods are free, whereas traditional marketing methods are not.

[21:25] Dr. Matthew shares additional outreach methods that can help your business.

[24:50] What are your customers' needs?

[27:20] Challenge of the week: What outreach methods are you currently doing? How effective are they on a scale of 1-10?


Mentioned in This Episode:

Feb 3, 2016

Dr. Carrie McCrudden has been working in therapy for the past 20 years and is dedicated to helping people overcome their problems with anxiety, depression, PTSD, and more. In today's conversation, Dr. Matthew and Dr. Carrie take a closer look at neuroplasticity and discuss the various ways that understanding our mind can help unblock our roadblocks to success.


Key Takeaways:

[3:00] Why are our brains wired for contribution and success?

[3:25] Roughly speaking, we have a three-part brain: The reptile, the mammal, and the human.

[6:30] Sometimes your three sides can compete with one another.

[8:55] What are some of the common road blocks people face?

[13:00] How can you jump from vision to business model?

[15:00] Understanding your three-part brain will help keep you on the right track.

[15:30] Understand, apply, and shift.

[16:10] You can't always rely on your energy/excitement to help pull you through.

[18:50] Our brains can literally grow and change based on how we're using them.

[19:00] Dr. Carrie talks about London cab drivers.

[21:30] We need to rest in order to utilize our brain's full potential.

[23:20] Dr. Carrie shares tips on how you can have a breakthrough and overcome roadblocks.

[25:10] Start small, master it, and then start small again.

[26:00] Our brains reward us for consistent behavior, which is why starting a new habit is difficult.

[29:00] Give yourself a small reward in the beginning, to help your brain get going.

[31:50] When experiencing change, remind your brain “this will be uncomfortable, but that's okay”. 

[33:35] How can we enjoy life more?

[35:30] Look out for Dr. Carrie's new book coming out at the end of this quarter.

[36:45] Challenge of the week? Schedule yourself some rest time.


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