Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder & CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott's fantastic interview for key lessons, examples, and answers to these questions.
[2:45] Who is Scott McKain?
[5:20] What are the three destroyers of differentiation?
[8:45] Familiarity breeds complacency.
[11:00] We unintentionally put our business on a downward spiral when trying to compete with others.
[12:35] Consider finding a younger mentor than you. The world is changing rapidly.
[13:15] We have to treat acquisition with the same intensity as retention.
[17:25] You got to where you are today by taking a risk.
[19:00] What are the four cornerstones of distinction?
[24:45] If you're creative in one section of your business, the marketplace will assume you're an innovative organization.
[26:00] What happens if you're not creative?
[32:30] What does it feel like to do business with you?
[35:25] Scott does a quick recap of the four cornerstones of distinction.
[39:15] How can you create passion through being different?
[44:20] Mindfluence challenge of the week.
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