Joe Calloway is prominently known for his work as a consultant and advisor to businesses. He is also the author of seven books, including Magnetic: The Art Of Attracting Business, and Keep It Simple: UNCLUTTER Your Mind to UNCOMPLICATE Your Life. On today’s discussion with Dr. Norton, Joe dives in on how to create a magnetic business and a business model your entire team can get behind and follow.
[2:40] What does it mean to be magnetic, and why does it matter?
[3:30] Word of mouth is more powerful than an ad.
[8:05] How do you achieve a magnetic mindset?
[12:45] What are the three things that you really want to be known for?
[16:10] Discover what your unique strengths are, so that you can begin to create raving fans.
[19:50] How can you get buy-in from your team, when creating a magnetic business?
[20:30] Disney’s motto is, “Make People Happy.” It’s simple for others to get behind that.
[24:30] Joe has sat in on hundreds of business meetings over the years, and has noticed that some leaders just don’t know how to connect to their team.
[25:55] Leaders have to constantly be re-recruiting their employees.
[27:50] Very successful people say no to almost everything!
[30:55] What are some common mistakes businesses make when they’re attempting to be magnetic?
[33:55] There’s great power in simplifying your tasks down.
[38:50] Mindfluence challenge of the week.
Mentioned in This Episode:
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