Since you can’t be all things to all people, and this is certainly true when it comes to brand power, a narrow focus is critical for the health and long life of your brand. In the long run, specialization builds and maintains strength. As Craig McLaughlin said, the new app-based economy favors narrow specialists. You can present a brand story to your audience that is clearer, more succinct and digestible, leading to an enhanced user experience that’s laser-focused on the needs of your public. As backed up by research, a narrow brand strategy always wins! Join us for a lively discussion with branding expert, Ellen Melko Moore, to discover how to get your message out there more clearly and powerfully. In Ellen’s uniquely compelling way with words, if your brand isn’t sexy to you, chances are excellent that it’s also confusing or unappealing to others.
[2:15] Find out more about Ellen, who loves helping big picture, game changing entrepreneurs, articulate their awesomeness & share their unique, freaky brilliance.
[3:54] Ellen brilliantly points out that it’s a big, compelling world of cat videos out there and we all need all the help we can get.
[4:22] What exactly is a brand? Not to be confused with marketing, a logo or a slogan.
[6:21] Discover some examples of what embodies a good brand.
[8:31] The sexiness of a brand - Uber vs. Lyft, example.
[11:57] You can’t get away from brand if you’re in the market place.
[13:05] How Brand, Marketing, and Logo, while distinct, play together.
[16:35] Brand is at the Foundation. It is literally, the very bottom pieces you’re putting together.
[17:22] What is the Holy Trinity of a Great Brand?
[18:54] The super tight element of the brand is a big part of the specialization.
[24:43] Why creating your specific & ideal Avatar, is important for tightening your brand.
[28:00] The #1 reason businesses fail, and reasons why intentional entrepreneurs struggle with their Branding.
[32:59] If you’ve got a super tight, sexy brand, the right people will turn their heads like little mirror cats.
[35:16] Where to look if you’re having problems with your business? The Light & The Tight. Light is your energy and tight is your brand.
[35:36] How to best connect with Ellen Melko Moore.
[37:00] Mindfluence Success Challenge on tightening your brand.
[37:40] If you’re wrestling with stress overwhelm, lack of time-freedom, a need for some entrepreneurial intervention or a liberation pathway to get to the beach of your choice, go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call.
[38:26] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, sending questions & topic ideas, and sharing this podcast with your friends & family!
Mentioned in This Episode:
Email Mindfluence: email@example.com
Schedule a free call: meetme.so/mindfluencerevolution
Email Dr. Norton: firstname.lastname@example.org
Ellen’s Website: www.supertightbrand.com